The Content Manager’s mission is to create and diffuse web content or other forms of content (texts, presentations, videos, etc.) for their company, institution, product, or personality. The content flows to all channels: websites, social media, newsletters, printed documents, etc.
Even if on paper their mission seems “simple”, the Content Manager has a role that is becoming more and more strategic. The content that they create, manage, and diffuse should be in accordance with the products or the services of the brand in order to create a link with the audience. Also, and most importantly, the content should reflect the value, the vision, and the ambition of the brand.
The goal is known: emerge from the noise and have the customer see the difference. That is not always simple... Every day, we are confronted by a multitude of brands. We interact with them on the street, on our smartphones, or even on our computer. Thus, the brand’s identity should be impactful, clear, and recognizable on all fronts so that it can leave a lasting impression on the consumer. This is where the complexity of the Content Manager’s job lies: managing to make the brand shine through the content, in order to enrich its audience regularly and intelligently.
Once the content is created, now comes the challenge for the Content Manager: to promote it in the right place, to the right person and the right time!
Blog, social media, newsletters, or with influencers… the choices are endless! A channel that stands the test of time, but it is hardly used to its full potential: email signatures in 1to1 emails!
And yet... An employee sends around 40 emails per day and receives 121. With an opening rate of close to 100%, professional emails represent a real gold mine for Content Managers. Thanks to a tool like Letsignit, they can centralize the management of email signatures to promote product content. This also guarantees the consistency of the content broadcasted with the brand's visual identity.
Moreover, they can also benefit from this channel by adding marketing banners to communicate in a targeted way on several subjects:
The solution allows them to then, analyze the performance of their campaigns via the statistics collected by the platform or by even adding UTM to their campaigns.
By making your email signatures as part of your diffusion strategy for your content, the Content Manager has an opportunity to better re-use their production.
A study done by OzContent revealed that 60% of Marketing Managers re-use their existing content 2 to 5 times, but only 29% have a refined strategy for doing so. Thanks to email signatures, they ensure that they take full advantage of the investments made at the time of creation!
Email signatures, as long as they're centralized to better narrate, represent a precious channel to re-use contents. And to contribute to ROI!
Sources : SemRush : https://fr.semrush.com/blog/50-faits-sur-le-content-marketing-que-vous-devriez-savoir-en-2017/
OzContent : https://ozcontent.com/blog/how-to-repurpose-content-like-a-pro-and-make-your-good-ideas-last-twice-as-long/
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
