An email signature is a combination of text and/or images at the end of your professional emails.
It includes your contact information and information specific to your company and position. But that’s not all.
To ensure consistent branding, you can use a generic template that all your employees will use. Easy to say, not so easy to execute, right?
To go further, you can also make it interactive to multiply your marketing efforts and grow your business.
Today, with the multitude of tools at their disposal, most companies no longer give importance to the marketing potential of this channel that they all already have. However, if your company has more than 1,000 employees, email represents a potential volume of 800,000 impressions. That’s huge! All without having to spend a single penny on advertising.
To be effective and generate a sense of trust, your email signature must be impeccable: clear, readable, and error-free on all types of devices and apps.