Fréquentes
Avant Letsignit, Cyril Darmouni, Directeur Associé chez Exco devait configurer manuellement une à une les signatures mail de chaque collaborateur depuis leurs postes. Il décrit cette tâche comme « un véritable E-N-F-E-R » : se connecter sur chaque poste, ouvrir Outlook, intégrer les signatures mail dans Outlook, réitérer l’opération sur Outlook Online et sur leurs téléphones mobiles, etc.
De plus, les signatures n’avaient aucun intérêt pour le service marketing qui passait à côté d’une formidable opportunité de diffuser ses campagnes à moindre coûts !
« Un jour, je me suis demandé : est-ce qu’il n’est pas temps de trouver une méthode pour essayer d’uniformiser toutes les signatures ? En cherchant un outil permettant d’avoir de jolies signatures mail, j’ai remarqué que de nombreux outils existaient, mais que peu d’entre eux permettaient de les actualiser simplement. » raconte Cyril.
Exco s’est donc arrêté rapidement sur Letsignit pour :
Dernièrement par exemple, l’un des bureaux d’Exco a changé d’adresse. En 5 minutes seulement, Cyril a pu faire la modification depuis la plateforme et ainsi actualiser la signature de chaque collaborateur – sans même qu’ils ne le remarquent.
De plus, leurs signatures sont aujourd’hui devenues un excellent moyen de communiquer : les collaborateurs se sont aussi vu attribuer des campagnes dédiées communiquant sur ce changement de bureau.
« Lorsqu’un nouveau collaborateur rejoint l’entreprise, je n’ai plus besoin de m’attarder sur l’installation de sa signature. Il a juste à installer l’app en quelques clics. Et moi, je gagne un temps non-négligeable ! »
« Nous avons besoin de communiquer tout au long de l’année. Notre métier évolue constamment et nos campagnes se doivent de relayer les messages clés de notre secteur d’activité ! Nous avions par exemple des communications dédiées à la crise, des communications dédiées à ce qu’il se passe en interne dans la société, des rappels de dates fiscales butoirs, etc. Le but étant d’être au plus proche de nos clients afin de leur garantir un niveau d’information maximal ! À nos yeux, le champ des possibles de communiquer dans les signatures est vraiment illimité. »
Les retours des clients d’Exco comme ceux de ses collaborateurs sont excellents :
« Vos signatures sont sympathiques. »,
« Vos signatures sont professionnelles. »,
« La prise de rendez-vous directement intégrée à la signature c’est vraiment super ! »
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.