It’s a fact: employee engagement is a source of fulfillment for associates and company performance. Yet this engagement is rarely measured precisely using the right tools. KPIs can give an idea of processes to be optimized and important factors to monitor.
While the NPS was originally created to measure customer satisfaction, it also has great internal applications. The idea is simple: ask employees if they “would recommend a position at the company to a friend,” on a scale of 1 (not at all) to 10 (absolutely). Those who give a score between 1 and 6 are considered “detractors,” those who give a 7 or 8 are considered “passive,” and those who give 9 or 10 are considered “promoters.” To obtain the NPS, simply subtract the number of detractors from promoters, and divide the sum by the number of respondents. The goal is to have a positive NPS, but also to observe its evolution over time.
This indicator is slightly more precise than the NPS, because it's based on three questions:
Here, responses are also given on a scale of 1 to 10. The ESI is calculated by dividing the average score by three and multiplying the result by 100. A high score indicates quality employee engagement.
Beyond these standardized indicators, the best option is to create a tailor-made questionnaire adapted to the company and its industry.
This is another interesting KPI. An employee turnover rate measures a company’s ability to retain their employees. This is an indicator that must be weighted according to its sector. Turnover rate should be calculated often, and can be done using the following formula:
(number of departures + number of arrivals within one year)/ 2
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X 100
Total workforce on January 1st.
You can also look at the number of employees who stay after their probationary period—an indicator of the quality of company onboarding.
To the extent that the company communicates via social networks, it may be useful to evaluate employee engagement on these platforms, as well: comments on posts, number of shares, or number of likes. In addition, internal communication campaigns launched by email can be used to measure performance—by observing the open rate, click-through rate, and reactivity rate.
And finally, there’s no reason not to conduct an employee engagement campaign using email signature banners. This banner, visible on all internal emails, makes it possible to reach all employees effectively. And a centralized tool designed to manage these signatures facilitates gathering information on click-through rates.
Measuring employee satisfaction and engagement is a critical step for any permanent improvement strategy. In addition to instant reporting, these KPIs allow you to compare various communication campaigns, detect declining motivations, and act accordingly.
Sources:
https://fr.sendinblue.com/blog/kpis-emailing-suivre-campagnes/
https://business.critizr.com/blog/comment-mesurer-la-satisfaction-des-collaborateurs
https://plateforme-elsa.org/wp-content/uploads/2019/02/fiche-pratique-1-calcul-et-analyse-du-turnover.pdf
https://www.easiware.com/blog/nps-outil-mesurer-satisfaction-clients
https://www.lumapps.com/fr/blog/engagement-employes/top-10-indicateurs-kpi-engagement-employe/
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
