Clear, accessible, and varied information is an indispensable asset for maintaining team motivation and achieving change successfully.You’ve decided you need to change. You’ve identified the processes that need improving or the new service offer you want to launch—or you’ve decided to do a complete turnaround to deal with the consequences of the pandemic. Now you just need to know where to start. Of course, jumping in blindly might be counterproductive.
Company change must be well thought out, planned and targeted. Keep in mind one essential factor: a company can only change through the people who comprise it.
A successful desire to change results not from a general policy imposed from the top, but through behavior adopted by each of a company’s employees. Thus, any company change must factor in the inevitable personnel resistance and the challenges specific to each individual and team. In short, it must put humans first.
To accomplish this, there are many levers and models which will measure behavioral change factors and analyze them based on different criteria: motivation, ability, complexity of requested adjustments, and much more.
In his book “65 Tools to Support Individual and Collective Change,” Arnaud Tonnelé presents a simple matrix to guide how we think about a change, and to help us consider potential obstacles, both internal and external.
This matrix relies on four elements:
These first two points are rarely forgotten in change management. The same cannot be said for the last two, despite their equal importance.
To get employees on board with the change, companies must factor in these last two points carefully – ability and means. Companies often think they’ve done so by providing training. Of course, plans to support new tools, new offers, etc. are necessary, but they are not enough. Employees not only need to be trained, but informed. Companies must communicate effectively about the nature of the project, the planned steps, the expected benefits, etc.
Leaders, HR teams, and transition managers have a customizable tool at their disposal to do so: email signatures. This tool covers all five components of internal communication that are particularly suited to change management:
A change policy that uses email signatures as a channel can get targeted employees involved and mobilized by making them participants in the transformation. Whereas training is generally a one-off event, the beauty of communication is that it can be continuous and standardized. A company stands only to gain by integrating and relying on an internal communications campaign using email banners.
These will serve to:
For example, it’s possible to create recurring or one-time banners and target specific groups or objectives within the company. A final crucial point: piloting change using an email signature campaign also helps to highlight and communicate successfully completed stages.
Communication is the key to effortlessly cultivating meaning, sustaining employee motivation, and achieving successful change.
Sources: https://www.managersenmission.com/blog/debloquer-resistances-changement/
https://fr.blog.businessdecision.com/les-3-piliers-changement-entreprise/
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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