As a strong call-to-action, email signatures can respond to several cases to accelerate your marketing- provided it is managed and centralized in Microsoft 365 (Office 365). It’s an all too common challenge for marketing managers: ensuring the visibility and personalized messages arrive to the targeted audience. The email remains the main communication tool, but few enterprises think of amplifying and updating their messages through their employees’ email signatures. The numbers are eloquent: on average, employees send 121 emails and receive 40 every day. In the professional context, the opening rate of these messages is 100% compared to only 23% for mass emailing campaigns. This means that an enterprise of 100 employees that deploys an automatic and harmonized signature has an opportunity to expose its message 80,000 times. Why deprive yourself? Easy to implement and administer by using Outlook, the signature is an accelerator for your marketing with numerous use cases. Let’s take a look...
The email signature is the perfect vector for communicating your future internal and external events. Whether it is to announce a webinar, speaking at a conference, or your participation at a tradeshow, the banner in your email signature allows you to make the announcement and increase its visibility. When creating the banner, don’t hesitate to encourage the recipients to register for the event and refer them to the dedicated page; add a clear call-to-action that will incite them to click. You will find, here, the 4 tips to create an efficient banner. Don’t hesitate to also do A/B testing to measure which signature is the most engaging.
A significant news item? A new white paper, a post, or a contest to promote? The banner can be updated according to the content and be amplified on day 1. Highlighting your content will help capture new prospects or reactivate already acquired customers by directing them to useful content that matches their profile. By programming your campaigns from the admin area, it is easy to link the signature at the beginning of the sales funnel with high value-added content or, in the case of a customer, to push content designed to build loyalty: a video of a new product, an invitation to a webinar or other.
The direct relationship between your employees and your recipients makes your email the perfect channel for your targeted Account-Based Marketing (ABM) campaigns. Today, most interactions with clients are based in Outlook as the preferred messaging client. So much so that the products and services Microsoft 365 (Office 365), Outlook.com, and OneDrive have 7.1 million subscribers, 400 million active users, and 200 million users respectively. By taking advantage of the dynamic management of signatures, the enterprise can address a personalized and targeted message depending on the phase of the sale cycle to strengthen the link and commitment with the recipient of a specific account. Tracking the interactions allows for measuring the precise and daily results (number of clicks per campaign, per signature or the combination of a signature and a campaign, etc.) for reassuring you of the performances of your marketing actions.
The brand image of your enterprise is an essential factor for all candidates. Benefiting from a homogeneous and consistent signature positively impacts a potential candidate’s impression of the company – just as it does for your other contacts. And yet...with the increase in subsidiaries, takeovers, or simply due to the absence of a charter, employee signatures can vary in form and even in substance, and even within the same department! Between the demands of human resources and those of other departments, how can we be sure that everyone is using the same signature template? By simply defining a charter and a common template. The signature also offers support to diffuse your recruitment offers. Support, but also an ally because you will be able to imagine a sequence of content at each stage of the recruitment process, in the same way as in an inbound campaign: creating interest with a corporate video, then proposing more personalized content for the interview, etc.
The credibility of a study or survey depends on the panel of respondents and its volume. By relying on the digital exchanges of your colleagues, the scope and visibility of your surveys will be multiplied accordingly. Here too, a call-to-action coupled with a graphic banner will increase the number of participants in a targeted manner.
A special path for your marketing, the email signature is also simple to manage and to deploy from Microsoft 365 (Office 365) - no more time-consuming and cumbersome management. In concrete terms, log in on the Letsignit Cloud platform gives you direct access to the administration interface of your future campaigns. Once your logo has been uploaded and the name of your company filled in, the automatic connection to your company directory gives you access to your employees' profiles. You can also add them manually, by using a link or by importing a CSV file. Three steps are enough to create your marketing campaigns from the "campaign" tab of the interface:
It's done! You can then measure the results with the dedicated analytics tool and boost the performance of your marketing actions. Final tips for more effective campaigns:
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
