L’email touche tout le monde, partout. C’est un moyen de communication pérenne qui reste le canal numérique de base pour s’adresser à ses prospects ou clients.
86 % des professionnels désignent l'e-mail comme leur moyen de communication professionnel préféré.
L’email professionnel 1to1 comptabilise un taux d’ouverture proche des 100% tandis que les emailings de masse ne récoltent en moyenne que 29% de taux d’ouverture.Un employé envoie en moyenne 40 emails par jour et en reçoit 121. De plus, il passe 28% de sa journée de travail à lire et à répondre à des emails.
Ces 40 emails envoyés représentent une réelle opportunité de communication pour l’entreprise !
Surtout lorsqu’on sait que le ciblage personnalisé augmente considérablement l’engagement. En effet, il est nécessaire pour une marque de personnaliser au maximum tous ses échanges en fonction du contexte, de l’expérience et de ses objectifs.
Prenons l’exemple d’une entreprise de 100 collaborateurs qui envoi en moyenne 80 000 emails par mois.
Ces 80 000 emails représentent une mine d’or pour l’entreprise qui peut facilement et rapidement capitaliser sur ce canal pour valoriser son image et booster ses campagnes de communication en y diffusant des promotions, des nouveautés, des enquêtes ou encore les évènements à ne pas manquer.
« En capitalisant sur nos emails professionnels, nous avons augmenté de 30% le trafic de notre site web. »
En choisissant d’inclure les signatures mails dans leur stratégie de communication, les entreprises capitalisent sur un média puissant, peu coûteux et au ROI important (en moyenne 4% de taux de clics par campagne).
De plus, elles capitalisent sur un média beaucoup moins intrusif que l’emailing de masse et beaucoup plus ciblé selon ses interlocuteurs !
L’email 1to1 a alors tout intérêt à être repositionné au centre de toute stratégie de communication pour gagner de nouveaux clients et les fidéliser à long terme.
Le meilleur moyen pour piloter ce type de stratégie est d’utiliser une plateforme centralisée comme Letsignit : l’outil le plus simple pour créer, attribuer et piloter simplement des signatures mails et des bannières marketing !
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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