Fréquentes
À l’origine du projet, chaque agent gérait lui-même sa signature et le Directeur de la Communication déplorait une non-harmonisation des signatures mail :
La CCI remarquait une réelle incohérence dans ses messages, et surtout dans la diffusion de son identité et une sous exploitation de ce canal de communication. Il était nécessaire de trouver une solution !
La CCI avait des besoins très spécifiques : gérer plusieurs entités et donc, plusieurs identités. La DSI, qui avait à l’époque la mission de gérer les signatures mail, était dépassée et avait d’autres sujets plus stratégiques et business à mener.
La DSI cherchait un outil lui permettant de centraliser la gestion des signatures de ses 400 agents, tout en étant en adéquation avec son besoin principal ; la gestion de multi-entités. Gros +, Letsignit étant référencée par l’UGAP, le processus d’achat était simple et rapide !
Le déploiement a été réussi grâce à une gestion de projet optimale entre les 2 interlocuteurs techniques et fonctionnels de Letsignit et les 2 chargés de projets en interne (DSI & Communication).
Lorsque la CCI fut notamment face à la problématique d’un annuaire non à jour, l’expertise de Letsignit et le process défini leur a permis de mettre en place la solution rapidement.
Aujourd’hui, les agents ont compris la nécessité d’harmonisation et perçoivent Letsignit comme un réel outil de communication :
Les contenus des signatures sont définis en début d’année, en fonction des opérations marketing prévues, mais les agents peuvent aussi jongler avec des bannières spécifiques selon leurs besoins. Les campagnes sont désormais ultra-personnalisées et les administrateurs sont satisfaits de la simplicité de la solution !
Grâce à la plateforme centralisée, l’attribution des missions est claire ! La Communication gère les contenus et leur mise en œuvre, ce qui permet à la DSI de se recentrer sur la maintenance de l’annuaire et ainsi se consacrer à des projets plus stratégiques : un gain de temps, et donc d'argent !
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.