Les bannières sont des images graphiques qui annoncent des promotions, événements, services, produits, lancements ou vœux. Elles peuvent être positionnées sous la signature affichant les détails du contact et peuvent être cliquables afin que le destinataire soit dirigé par exemple vers le site web de la société.
Les bannières de signature mail sont un excellent moyen d’atteindre votre cible sans le spammer comme avec le mass-mailing traditionnel.
Les destinataires sont 100% plus susceptibles d'ouvrir un email one-to-one qu'un email de masse (donnant un taux d'ouverture d’environ 20% seulement). Les bannières ajoutées en bas de votre signature mail sont accrocheuses, intéressantes et surtout non intrusives. Les employés envoient environ 40 mails par jour.
Si vous multipliez cela par le nombre d'employés de votre entreprise, cela représente une énorme opportunité d'optimiser le canal de communication le moins cher et le plus puissant : l'email !
Nous vous recommandons d'utiliser une bannière dont la taille ne dépasse pas 700 px de large afin de l'adapter à la taille du format d'un email.
Importez une image .JPEG ou .PNG pour une qualité optimale. La bannière doit avoir un CTA (Call To Action) qui incite votre destinataire à cliquer dessus et à insérer une URL qui l'amènera vers la page souhaitée.
Avec les données de clics collectées par Letsignit, vous pouvez identifier les campagnes qui ont fonctionné et qui ont généré le plus grand nombre de clics. Vous pouvez exporter ces informations pour analyser et améliorer votre prochaine bannière.
Découvrez Letsignit & commencez à créer vos signatures mails :
Si vous avez besoin de plus d'inspiration, consultez nos 5 cas d’usage incontournables de bannières marketing et si vous souhaitez des conseils sur l'ajout de la bannière dans votre signature, découvrez notre FAQ.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.