Ne pas avoir de signatures harmonisées dans votre entreprise c’est prendre le risque qu’une mauvaise information puisse être envoyée à vos clients et prospects : logo déformé ou erroné, manque d’informations, de hiérarchisation, erreur de contacts, et parfois même des signatures inexistantes. Les cas sont nombreux !
En tant qu’entreprise, vous cherchez constamment à améliorer votre image de marque afin d’augmenter votre notoriété et vous assurer une pérennité.
Grâce à l’uniformisation des signatures mails de tous vos collaborateurs, chacun de vos clients et prospects percevra l’image de marque telle que vous voulez la présenter.
De plus, l’image de marque en interne d’une société est indispensable à l’activité. Chaque collaborateur doit se sentir membre d’un groupe afin de pouvoir s’impliquer un maximum et véhiculer une image positive de sa société.
Le modèle est généralement défini à un niveau global afin que l’ensemble du groupe ait la même hiérarchisation d’information.
Le type de forme ? Simplicité et efficacité !
La signature mail type doit comprendre :
Une fois le modèle créé, il faut maintenant vous assurer que tous vos collaborateurs disposeront bien de la signature souhaitée. Pour cela, vous pouvez vous tourner vers les fonctionnalités natives des messageries. Elles sont cependant peu abouties et elles vous permettront difficilement d’automatiser leur gestion et leurs mises à jour de manière efficace.
La meilleure solution ? Vous munir d’un outil centralisé et automatisé pour gérer vos signatures mails.
Letsignit permet de créer à partir de templates la signature parfaite pour votre marque. En quelques clics, vous renforcerez votre image de marque et pourrez même suivre la performance de vos signatures mails. Aussi, l’intégration avec votre client de messagerie (Exchange, Office 365, G Suite) se fait simplement et votre DSI se verra ravie de ne plus avoir à gérer ce sujet.
Ce type d’outil vous permet de capitaliser sur nouveau canal de communication en relayant des bannières de communication cliquables à chaque mail envoyé par vos collaborateurs.
Les opportunités de communication sont infinies pour booster votre marketing !
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.