Fréquentes
Avant l’implémentation de Letsignit, la Chambre de Commerce et d’Industrie Bayonne Pays Basque gérait les signatures mail de ses collaborateurs avec un autre outil, « assez ancien et devenu obsolète au fil des années » nous confie Pauline De Marcos, Chargée de communication et relations presse au sein du service depuis 2 ans.
Le service Informatique de la CCI a alors été chargé de réaliser un benchmark des différentes solutions proposées pour la gestion des signatures mail. Les équipes ont notamment pris contact auprès des autres CCI pour échanger sur les outils qu’elles utilisent.
« Letsignit est alors apparue comme la solution la plus adaptée à nos attentes et nous avons également été rassurés par le fait qu’elle soit référencée par l’UGAP ! », explique Pauline de Marcos.
La solution a été mise en place très rapidement. Le service Informatique a formé l’équipe Communication sur la plateforme afin de la rendre complètement indépendante. Une démonstration d’une heure a suffi pour que toute l’équipe maîtrise entièrement Letsignit !
« Nous n’avons pas eu à échanger avec les équipes de Letsignit durant l’implémentation. En revanche, nous les avons contactés à plusieurs reprises lorsque nous avions des questions sur la mise en page des campagnes. À chaque échange, les équipes de Letsignit ont su être à l’écoute de nos besoins et ont toujours su répondre à nos questions. », déclare Pauline De Marcos.
Aujourd’hui, la CCI Bayonne Pays Basque gagne un temps considérable dans la création et la programmation de ses signatures mail. Toutes les équipes sont extrêmement satisfaites de la solution !
De la création à la transmission, la Chambre de Commerce et d’Industrie Bayonne Pays Basque intervient sur de nombreux domaines : commercial, digital, financement, international, innovation, développement durable, etc.
Les signatures mail propulsées par Letsignit permettent à la CCI d’avoir désormais des signatures mail en harmonie avec sa charte graphique et 100% homogène entre tous ses collaborateurs.
De plus, la solution lui permet de démultiplier la performance de ses campagnes de communication grâce à l’intégration de bannières dans chaque signature mail. Une véritable aubaine pour diffuser ses évènements, ses prestations et son actualité en interne comme en externe.
Bien que l’implémentation des campagnes dans la plateforme ne prenne que 5 minutes, l’impact des campagnes est considérable.
Certaines campagnes déployées dans les signatures mail de la CCI enregistrent jusqu’à 6 000 clics !
Simple, rapide et efficace.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.