Questions
Fréquentes
Fréquentes
Exploiter pleinement le potentiel des signatures mail de son entreprise, ce n’est pas une mince affaire. Surtout lorsque ces signatures sont créées et mises à jour à la main pour chaque collaborateur. C'est précisément le casse-tête auquel Kisio était confronté... jusqu'à sa rencontre avec Letsignit.
Avant l’implémentation de Letsignit, la création et la gestion des signatures chez Kisio relevaient d’un processus manuel. Les collaborateurs recouraient à l’utilisation de templates (notamment des templates Word) et à la bonne vieille technique du copier-coller dans le champ de la signature Outlook. Bien que fonctionnelle, cette méthode engendrait une grande hétérogénéité entre les signatures des collaborateurs, et entravait la mise en place de campagnes (du fait de la complexité de modification des signatures mail).
« L’identité visuelle de Kisio a connu de multiples évolutions au fil du temps, incluant des changements de charte graphique et de logo. Les collaborateurs utilisaient des signatures conformes à certaines versions de notre charte, mais pas nécessairement la plus récente. Il n'était pas rare de retrouver des signatures correspondant à la charte d’il y a deux ans, voire trois. »
Responsable Marketing & Communication (Kisio)
Mais pour pallier ces problèmes, ils ont pris l’initiative de trouver un outil de signature mail.
La signature de Julien
Partage d'un livre blanc (bannière)
Promotion des outils RH aux collaborateurs (Bannière animée)
Promotion d'une vidéo (Bannière)
Campagne de recrutement (bannière)
« Grâce à l’outil, non seulement nos signatures sont (enfin) devenues uniformisées, mais nos contenus ont gagné en visibilité. On peut penser à nos livres blancs et vidéos qui obtiennent désormais un flux de trafic plus important. La signature mail est devenue un réel canal de communication ! »
En utilisant Letsignit, Kisio a pu bénéficier de nouvelles signatures mail encore plus performantes et transformées en un réel canal de communication. C’est une joie pour nous de pouvoir aider une entreprise de mobilité responsable comme Kisio à atteindre ses objectifs en termes d’image de marque et de communication !
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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