An email signature is a combination of text and/or images at the end of your emails with your personal contact information and company information. It is one of the most important tools in communicating with potential and existing customers. You can use eye- catching and interactive designs to give your recipients a way to directly contact you without fail.
Like a logo or tagline, an email signature is integral to your branding.
Email signature marketing (ESM), also referred to as email signature advertising, is the practice of utilizing email signatures for strategic messaging instead of just a sign-off for your name. It helps brands maximize each email and turn corporate email sign-off into an effective lead generation tool.
It’s typically not a highly utilized space, but ESM allows marketing, sales and communication teams to encourage readers to respond by contacting them directly, scheduling a meeting or subscribing to their promotional list. Email signature marketing is an ingenious way to connected with your customers and ensure they get the information they need from you.
Think of email signatures as digital business cards. This is something that has seen very little advancement but can be updated with a new design and information to make it a medium for brand promotions or marketing!
But email signatures are not just business cards for the digital age. They can also be a reliable and valuable communications channel. It all boils down to how you can use them effectively to achieve your goals.
Have you ever doubted if direct emails are still a worthwhile marketing strategy?
A quick overview of email signature marketing will soon prove that IT IS.
It is the most personal medium and access you can ever have to build brand loyalty and engagement.