Success Story
June 6, 2024

Our Partner, dynaMIPS, enriches its offer with Letsignit

Interview of
Fabien Leveque
Marketing and Communications Director at dynaMIPS
By
Amandine Fernandez
Head of Acquisition
Created in 1992, dynaMIPS is a digital company of 92 employees that accompany small and medium-sized enterprises as well as the local government agencies of the Grand West. The company is based in Nantes (44), la Roche sur Yon (85), Angers (49) and Rennes (35), France.

DynaMIPS proposes its expertise in the following domains:

  • The Microsoft Cloud solutions (Azure, Office 365, Microsoft 365)
  • Infrastructure
  • Security
  • Outsourcing services and accompanying changes

DynaMIPS is distinguished by its strong CSR (Corporate Social Responsibility) policy via its membership in the Planet’RSE association.

Most importantly, DynaMIPS is strongly certified in its Microsoft know-how:

  • Gold Partner Cloud Productivity
  • Gold Partner Collaboration and Content
  • Gold Partner Datacenter
  • Gold Partner Small and Mid-market Cloud Solutions
  • Silver Partner Application Development
  • Silver Cloud Platform
  • Silver Messaging

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Why the dynaMIPS/Letsignit partnership?

We searched for a solution to manage our email signatures to complement our expertise in Microsoft Exchange information systems. We also wanted to provide more services. It was also a historically strong demand from our customers that we could not satisfy. So, we launched a study with 2 of our providers to enrich our portfolio offer.  

Finally, it was quite natural and logical that we chose the Letsignit solution, for the following reasons:

  • It was the most proven and simple solution
  • Developed by a French company
  • With great proximity to the Microsoft ecosystem
  • Offering the best price/features combination
  • Finally, the Letsignit teams seemed friendly, in the same state of mind and spirit as us! 😊

What is the process for proposing Letsignit?

We use the solution internally and have trained our teams: marketing, before-sales, trade, technical, support.

Our customers receive the Business offer which we feel is the best and only version we need to propose.

Every project that includes email and Office 365 includes the solution. We have created a Starter Pack to optimize the implementation and the adoption of the solution by our customers.

We have done the following communication actions:

  • A webinar to present the offer
  • Creation of marketing content (product sheet) and diffusion of our website and social media
  • E-mailing campaigns
  • And of course, promotion through our email signatures! 😉

We consider the marketing impact to be strong on this simple and straightforward offer for us. It limits the commercial effort and maximizes R.O.I.

What values does Letsignit bring for you?

Letsignit allows us to:

  • Offer an additional service to our clients
  • Enrich our Office 365 service catalog
  • Increase customer loyalty with a recurring subscription offer
  • Allow our clients to structure their communication, to work on their image and see it generate business for them
  • To respond to a historical need of our customers
  • To relieve the IT/marketing services

Overall, a “small” offer for us but a maximum effect for our customers!  

Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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