Content mix is a content marketing concept—a strategy that relies on the creation and distribution of content to increase visibility. The content mix defines the format and themes that will be broadcast at regular intervals to achieve this goal. For example, a company may decide to broadcast one video per month, one infographic every two weeks, and one article per week to maximize visibility without diluting their message. Just like baking, the trick lies in carefully measuring each ingredient.
In internal communications, content is well-balanced when each touchpoint is wisely used. But of course, there's no magic recipe. Each company has their own communication strategy and content format tailored to their target. Nevertheless, there are some best practices to highlight.
The secret recipe: one-third company updates, one-third industry news, and one-third current events.
The first concerns company updates: projects, campaigns, recruitment, and offices. This is a way to increase visibility for services and keep associates informed of the company’s progress. Industry updates, on the other hand, help communicate market trends and the status of competitors. Finally, the “current events” section provides an opportunity to develop more direct communication and to address various topics that have an impact on the company—a must-have in recent months.
As with external communications, a variety of formats keeps the audience’s attention. What’s more, this variety can help you address employees in different ways: top-down with a newsletter, interactive using a quiz or survey, entertaining with images or gifs… Again, there’s no “one size fits all,” but each company can find the mix that serves them best. Email signatures figure prominently among formats that lend themselves well to internal communications: a banner at the end of every email sent to each associate facilitates smooth and efficient communication.
There’s no question of only hearing from the CEO. Each business unit has the opportunity to speak on their sector, their projects, and their successes. Internal communications can give voice to a company’s different departments in such a way that everyone feels included and involved. Why not prioritize employee engagement and give associates the opportunity to contribute? It’s important for the internal communications content mix to specify who's speaking, when, on what subject, and in what format.
Internal communications has grown even more important with the recent increase in remote work. It helps team members stay in touch with one another, and—to a certain extent—compensate for the decrease in personal exchanges. But to achieve its goal, this communication must be well-balanced. The solution: a coordinated content mix that varies topics, formats, and transmitters.
Sources:
https://www.sociabble.com/fr/blog/ameliorer-communication-interne/#Imaginez-le-mix-de-contenus-ideal
https://www.inboundvalue.com/blog/evolution-marketing-mix
https://endearcontent.com/design-perfect-content-mix/
https://contentmarketinginstitute.com/2011/02/content-mix/
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
