Measuring Employee Engagement

By
Amandine Fernandez
Head of Acquisition
It isn’t always easy to measure employee engagement in a concrete and quantified way. Nevertheless, there are a few performance indicators that can offer reliable measurements beyond impressions and estimates.

It’s a fact: employee engagement is a source of fulfillment for associates and company performance. Yet this engagement is rarely measured precisely using the right tools. KPIs can give an idea of processes to be optimized and important factors to monitor.

The Net Promoter Score (NPS)

While the NPS was originally created to measure customer satisfaction, it also has great internal applications. The idea is simple: ask employees if they “would recommend a position at the company to a friend,” on a scale of 1 (not at all) to 10 (absolutely). Those who give a score between 1 and 6 are considered “detractors,” those who give a 7 or 8 are considered “passive,” and those who give 9 or 10 are considered “promoters.” To obtain the NPS, simply subtract the number of detractors from promoters, and divide the sum by the number of respondents. The goal is to have a positive NPS, but also to observe its evolution over time.

The Employee Satisfaction Index (ESI)

This indicator is slightly more precise than the NPS, because it's based on three questions:

  • How satisfied are you with your current workplace?
  • How well does your current workplace meet your expectations?
  • How close is your current workplace to your ideal?

Here, responses are also given on a scale of 1 to 10. The ESI is calculated by dividing the average score by three and multiplying the result by 100. A high score indicates quality employee engagement.

Beyond these standardized indicators, the best option is to create a tailor-made questionnaire adapted to the company and its industry.

Turnover Rate

This is another interesting KPI. An employee turnover rate measures a company’s ability to retain their employees. This is an indicator that must be weighted according to its sector. Turnover rate should be calculated often, and can be done using the following formula:

(number of departures + number of arrivals within one year)/ 2
---------------------------------------------------------------------------
X 100
Total workforce on January 1st.

You can also look at the number of employees who stay after their probationary period—an indicator of the quality of company onboarding.

Digital KPIs

To the extent that the company communicates via social networks, it may be useful to evaluate employee engagement on these platforms, as well: comments on posts, number of shares, or number of likes. In addition, internal communication campaigns launched by email can be used to measure performance—by observing the open rate, click-through rate, and reactivity rate.

  • Open Rate = (number of emails opened/total emails sent) X 100
  • Click-through Rate = (number of clicks on an email link/total emails sent) X 100
  • Reactivity rate = (number of clicks on an email link/number of emails opened) X 100

And finally, there’s no reason not to conduct an employee engagement campaign using email signature banners. This banner, visible on all internal emails, makes it possible to reach all employees effectively. And a centralized tool designed to manage these signatures facilitates gathering information on click-through rates.

Measuring employee satisfaction and engagement is a critical step for any permanent improvement strategy. In addition to instant reporting, these KPIs allow you to compare various communication campaigns, detect declining motivations, and act accordingly.

Sources:
https://fr.sendinblue.com/blog/kpis-emailing-suivre-campagnes/
https://business.critizr.com/blog/comment-mesurer-la-satisfaction-des-collaborateurs
https://plateforme-elsa.org/wp-content/uploads/2019/02/fiche-pratique-1-calcul-et-analyse-du-turnover.pdf
https://www.easiware.com/blog/nps-outil-mesurer-satisfaction-clients
https://www.lumapps.com/fr/blog/engagement-employes/top-10-indicateurs-kpi-engagement-employe/

About the author
Amandine is the Head of Acquisition at Letsignit! Initially a content specialist, she now actively contributes to the profitability of acquisition channels: SEO, SEA, SMA, SMO... Amandine is also one of the pillars of Marketing at Letsignit! For more than 5 years, she has been participating in and initiating marketing projects and campaigns that systematically reflect her vision, writing style, and creativity (which can also be seen in all of her colorful outfits that brighten up the day of everyone she meets).
About Letsignit
With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.
Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

Frequently
asked questions
1
2
3
4
5
6
7
8

Let’s call this
your signature move

Speak with one of our experts
and take a personalized tour of Letsignit
Request a free trial