We have all been confronted with the signature that when we click on it, we are taken back to a single hyperlink. It is the most common, the most frustrating, and the least optimizing of all email signatures. By using an email signature in image format (jpg or png) you miss a considerable opportunity to send your contacts back to content that is strategic for them, but above all for your business. Websites, corporate social networks, professional LinkedIn accounts... are all links you can use to turn your email signatures into a low-cost acquisition channel.
Moreover, by using an HTML code email signature rather than an image format, you can easily integrate communication banners. Non-intrusive and targeted to your contacts, they will quickly become the best allies for your marketing, HR, communication, or sales campaigns. The big plus? You can finely measure the performance of your actions thanks to a statistical tool!
Have you changed your location or brand identity? Did you make sure that your email signatures have been updated? It would be a shame to send the wrong information to your contacts or not be consistent with brand guidelines on all channels. With a centralized tool such as Letsignit, your users' data is directly synchronized with your internal directory (Azure AD or G Suite directory). And, all your signatures can be updated in just a few clicks.
We have all received an email containing an email signature banner communicating the traditional end-of-year greeting in March... Yes, that is right... 3 months after December 31st!
Unfortunately, this is not an isolated event and many companies continue to communicate "outdated" communication campaigns: events or webinars that have already passed, expired offers, or closed surveys.
With Letsignit, you can define the start and end date of your campaigns to ensure that they do not exceed the desired deadline. In addition, you can diffuse several campaigns simultaneously by selecting their priority level. Your coworkers then only must select the desired campaign from their signature library! In this way, all 1to1 outgoing emails from your company will become a real marketing tool!
When signatures are not managed in a centralized or automated way, discrepancies emerge quickly: extended workstation names, personal photos or different logos, colors that do not comply with the graphic charter, etc.
The consequences are multiple: your brand image is degraded, and your recipients are confronted with incorrect information. Your company risks losing credibility and professionalism because of negligence. Today, many companies are still unaware that there are tools to assign the same signature template to 100% of its employees in just a few clicks.
Moreover, this type of tool allows you to assign different signatures according to position, department, or other criteria, to adapt as much as possible to specific needs.
For many people, the email signature is a simple business card, but we are here to tell you, it is so much more. In a context where work from home is booming and the need to communicate the right messages at the right time is stronger than ever, email signatures represent real gold mines.
An employee sends an average of 40 emails a day and receives 121. For a company of 100 employees, this represents around 80,000 opportunities to enhance your image and boost your communication campaigns! Moreover, with an opening rate close to 100%, while mass emailing only has an average opening rate of 29%, your email signatures are guaranteed to be seen by your audience.
So, don't wait any longer and capitalize on your daily emails now!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
