Let us keep in mind the primary service of an email signature: it is your as well as your company’s virtual business card. Therefore, you cannot leave out any information, even the smallest. We are not talking about overloading it unnecessarily, but about focusing on the needs of your recipients.
Your contacts should be able to reach you easily even through secondary contacts. It is very important to be reachable via several channels, especially if you work in sales or customer service. Think about giving your customers maximum accessibility, especially during periods like now, when work from home is vital. Once you have created your email signature, it is of course necessary to ensure that every employees’ email signature is 100% consistent.
What is the point of setting up a template if only a few of them use it? To centralize and automate the management of your email signatures, solutions such as Letsignit exist. In just a few clicks, our tool synchronizes with your internal directory, distributes your email signatures instantly, and ensures that your information is constantly and centrally updated.
This is the standard; it goes without saying to put the graphic charter of your brand identity at the forefront. Logos, colors, key graphic elements... do not neglect them! They will ensure immediate recognition of your entity and legitimize your exchanges instantly.
In addition, consider adding a space dedicated to your employees' photos: they will humanize your digital exchanges. Make sure you choose a professional but friendly photo, with a simple or blank background.
Because no, your email signatures are not just business cards, they go beyond that! 😉 At a time when work from home is booming and where the need to communicate the right messages at the right time to your audience is stronger than ever, email signatures represent real gold mines.
With 40 professional emails sent and 121 received daily by an employee, you have every interest in capitalizing on this essential and non-intrusive communication channel! Use your signatures wisely to broadcast your various communication campaigns in a highly targeted manner. A new offer, a new site, recruitment, an event, a contest... the possibilities are endless!
With Letsignit, broadcast several campaigns simultaneously depending on your employees' job title and their contacts. Your employees will preview their signatures before sending them and they will be able to choose the most suitable one.
Once your first campaigns have been set up for the desired periods, you can start collecting your data to evaluate the performance of your actions!
Despite being often neglected due to lack of time or lack of information on the tools available today, your email signatures can be strategic for your business. By automating the management of all your signatures, you free up time for your CIO and offer a powerful and inexpensive new channel to your marketing and communication department. So, do not wait any longer, and discover the extent of our numerous functionalities, designed to adapt to each of your needs!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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