Canva allows you to create all kinds of visual content—for the web, social networks, or print. This platform appeals first through its ease of use and large library of templates that can be modified directly on the site. Simply choose a design and drag and drop different elements to create the content of your choice.
The possibilities are plentiful:
The primary goal here is to be able to use the same theme on any support, gain consistency, and develop your brand identity. For those reasons, Canva has become a multitasking tool par excellence. One competitor with similar offerings, Crello, has risen from the crowd.
Good visuals mean good quality source files. Professional images and photos can really help make your content more appealing, while a poorly cropped or pixelated photo ruins a publication and tarnishes your brand image. While some companies have their own photographers or a dedicated photo library, many have to explore other avenues. There is a ready-made solution: image banks.
Some of these are fee-based, but there are also royalty-free image banks that are sufficient for many needs. The best ones offer keyword search, photos in different resolutions (low, medium, or high), different formats as well as download history.
Another site you should know about, the aggregator Allthefreestock, grants you access to dozens of image banks from its homepage. You can switch from one site to another without wasting time looking for your ideal photo on other image banks.
To highlight figures, percentages, or visually translate key information, an infographic is often relevant. It spreads messages in a very clear and readable way, while demonstrating the brand’s expertise. An infographic also has a strong viral power. Another benefit is that it helps you easily repurpose content. Turn a blog post into an infographic and post it on your favorite social networks or distribute it in a newsletter, for example.
Several tools can help you create successful infographics. Among them, Piktochart allows you to work from several templates or by creating your infographic from scratch. You’ll find the same approach at Easel.Ly, where you can start from a base and add images, texts, or statistics in an intuitive way.
Videos remain the flagship content of a social media strategy. They’re favored by algorithms and appreciated by audiences—two reasons that explain their strong, viral power. All that limits their use are time and skills. There are now many applications to help you, such as YouCut or Quik. Adobe also offers an online editing solution with SparkVideo. The tool integrates different themes and templates that can be easily customized. Perfect for making clips, tutorials, and video presentations. For mobile devices, the editor app Spark Post allows you to create videos for social media.
There are several SaaS solutions for creating surveys and questionnaires. Among the best known, SurveyMonkey comes in handy for creating surveys and analyzing their results in real-time. The same goes for Typeform, which offers a multitude of designs and relies on drag and drop to customize its questionnaires.
The popularity of podcasts has multiplied in recent years: in the United States alone, the audience now reaches 55% of the adult population, that is, 155 million people who listen to more than six hours per week on average. Do you want to ride this wave and create your own podcast? Consider what follows.
In terms of content, themes, issues, duration, and frequency are essential factors, and in terms of delivery, a good microphone and careful editing are essential. For this last point, Audacity has proven itself. This free, open-source, and multiplatform audio editor covers all the necessary functions. For broadcasting, alongside the major platforms (Apple Podcasts, Soundcloud, Deezer, Spotify, Youtube…), other solutions exist (Acast, Podbean, Anchor), which are distinguished by the bandwidth offered or the audience measurement functions.
As part of a lead generation strategy, or simply to ensure consistency and brand image of your company, it’s important to pay attention to each email you send—including the precious email signature. From now on, you can exploit this content channel thanks to a signature management solution like Letsignit. The goal is to transform these signatures into a smart and agile marketing channel.
With just a few clicks, you can integrate attractive banners that link to a call to action to your site, a blog article, a white paper to download, a podcast, or an invitation to an event. With a SaaS solution, you can also find these email signatures on any device since they are managed and stored in the cloud.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
