First, when designing your visual identity, it is important that you create an image that is recognizable, bold, creative, and a perfect representation of your brand personality. After all, it is what sets you apart from your competitors and the element that sticks in your customers’ minds.
Therefore, it is important that it stays consistent – your customers should always know what to expect from you and can easily identify you. If too many of your employees have control over this image, you will certainly run into inconsistencies.
Take your employees’ emails for example. If each employee is left to insert the brand visual identity into their email signatures themselves, would they all look the same? The answer is most likely no. This is a common issue and one of the main ways companies hurt their visual identity.
Take the example of Pace Center for Girls who used Letsignit to manage and unify their email signatures. Before turning to this solution, their employees’ email signatures had mismatched logos, random formatting, and personal “quotes of the month.” The result was unprofessional outgoing emails and a negative impact on their visual identity.
Just as we mentioned before, if left to your employees, your visual identity can quickly become inconsistent. To combat this, it is important that you keep every employee on the same page. A clear set of rules and guidelines should be shared and always accessible. Think of making this information digital so that even when your employees are not at the office, they have a way of finding it.
It is not always easy to get this information to your employees. However, via your email, a channel your whole company uses, this can be easily achieved. Think of adding a banner to your employees’ email signature to internally promote the location of where they can find the visual identity guidelines. Likewise, by having each of their signatures branded with your visual identity, they have a direct view of the identity, every day.
This is also critical in case your company changes its visual identity or any other important information. With an email signature solution like Letsignit, it only takes one click to update this information for every member of the company.
Maybe your employees used your logo for personal use and the message they attached to it was not professional. This can have dire consequences on your brand. It is thus important for you to let your employees know when and how they can use your visual identity. Along with your guidelines, add a disclaimer which explains that your visual identity should be used for work purposes only and if they wish to use it outside of work it will need approval first.
Of course, you should have trust in your employees to carry your visual identity proudly. However, having marketing resource management (MRM) or digital asset management (DAM) tools implemented and overseen by your Brand Manager adds that extra layer of security in guaranteeing it is used professionally and methodically.
A great tool is Pickit, which allows you to share images, templates, and documents with your employees. With this solution, you can also track the performance and optimize how your visual identity is used. Your customers will always know who you are and what your brand personality is.
Another tool is Letsignit, which allows you to manage your employees’ email signatures and keep track as well as defend your visual identity daily. With this SaaS solution, you can guarantee that every employee is 100% properly representing your brand in an efficient way.
“We are captivated by Letsignit for how quickly the users adopted it and the intuitiveness of the platform.” – Thomas Clauw, Rouge Gorge
“Letsignit is really handy! I can update all email signatures in a few clicks without having to ask all users to change it themselves.” – Céline Brailly, Zumaplast
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
