Success Story
June 7, 2023

Camera Corner Connecting Point completes its O365 MSP offer with Letsignit

Interview of
Arthur Ebbinger
Director of Cloud Services
By
Amandine Fernandez
Head of Acquisition
Camera Corner Connecting Point (CCCP) is a full-service IT and AV Integrator based in Green Bay, WI. One of its most important and fastest-growing divisions is being a Managed Service Provider (MSP). They made the switch to Letsignit to answer their customers’ requests for a simple email signature manager. The bonus: it costs less and has fewer issues than Exclaimer. Letsignit integrates into its Office 365 bundle package, completing its full-service product.

Why did CCCP choose Letsignit?

A solution for managing email signatures was a constant demand for CCCP by their clients. They were selling Exclaimer, another email signature solution, but ran into several issues:  

  • support tickets that took too long to resolve,
  • no deployment guidance,
  • and too costly.

Their customers asked for another solution. CCCP found Letsignit at the Microsoft Inspire conference. With Letsignit, they receive:

  • a high return on investment (40% margin),
  • a partner onboarding that facilitates selling and deploying the solution,
  • a team that assists them in ensuring the solution runs smoothly for their clients.

What is the value of Letsignit to CCCP’s Office 365 bundle package?

Letsignit offers a solution to a problem many of CCCP’s clients' experience.

It was their clients who came to them asking for a better way to manage their email signatures.

When CCCP implemented Letsignit, the clients gave positive feedback right away: easy-to-use, built-in support, and features that cater to companies of all sizes.

The bonus: many of the customers have already heard of Letsignit before receiving a demo.

Arthur Ebbinger, Director of Cloud Services at CCCP, said:

“The documentation and marketing material that Letsignit provides is really great, the product ends up selling itself. Often, when we present the product or do a trial, the customer has already gotten their hands on it.”

How long does it take to deploy Letsignit?

It only takes the staff at CCCP 15 minutes to deploy Letsignit.

It is a streamlined process that only takes one click to get the client’s database and signatures integrated.

Letsignit also offers the Partner Portal which helps CCCP to deploy and manage every customer all from one platform. Overall, it helps them to deliver a good service.

A few words about Camera Corner Connecting Point (CCCP)

Camera Corner Connecting Point began as a store selling only cameras in Green Bay, Wisconsin in 1953. Today, the company has grown in every way possible: 140 employees, Microsoft Gold Partners, Microsoft Azure certified, and was acquired by ACP CreativIT LLC in October 2018.  

Today, they are a Value Added Reseller for IT, AV, Managed Services, Physical Security and VoIP, and they still have a specialty electronics retail store (learn more at www.cccp.com).

Now in the MSP business, CCCP offers Microsoft capabilities bundled into a product for their clients. They stand by their mission to provide world-class technology solutions with a commitment to their customers, vendor partners, and employees while providing an environment that encourages profitable growth.

Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

Frequently
asked questions
1
2
3
4
5
6
7
8

Let’s call this
your signature move

Speak with one of our experts
and take a personalized tour of Letsignit
Request a free trial