All these factors of change require communication that involves all channels and all touchpoints. When a company embarks on a change management plan, different actors (managers, associates, directors) must all know and understand the expected outcomes, including redefined roles and new practices, regulations, and skills. Indeed, such changes aren't not only intellectual and theoretical, but also cultural and behavioral. Thoughtful change management is essential to ensure team buy-in and project success. The success of a company change rests most specifically on appropriate communication.
The company must communicate on several levels:
To succeed in each of these stages, it’s crucial to provide frequent, sustained, and varied communication. It’s a question of mobilizing all channels and touchpoints—before, during, and after the change. A word of advice: leverage multiple communication channels. Each of your associates will be more sensitive or reactive to a particular channel, so be careful not to limit communication to just one. Instead, diversify and use each channel to its advantage.
Depending on the change enacted, internal company culture, and tools already in place, a company can:
Giving meaning to changes promotes team approval and involvement, so don't forget to collect feedback. In fact, people not only expect to be informed but also like to be able to communicate—to discuss, share their own experiences, and ask questions. Meetings are valuable for both managers and employees, who can easily voice their impressions, or even challenges, with regard to the change.
This means that those leading a change will have to schedule regular meetings to take stock of progress. The ideal is to plan occasions for formal exchange (meetings, workshops, training) and other more informal “water cooler” conversation. It's up to each company to adapt their own project management and communication plans based on the opinions collected.
But how do you get teams on board and communicate well when many associates are alternating between working in the office and working from home? By using one powerful channel: email signatures. A solution like Letsignit assigns a different email signature for messages sent internally and for those sent externally.
The result? A new lever for all corporate subjects—including, of course, change management. You can very easily create a banner to promote updates, news, or workshops relating to your transformation... and give them unparalleled visibility!
Sources: https://www.lumapps.com/fr/blog/gestion-du-changement/pourquoi-la-communication-est-importante-dans-la-gestion-du-changement/
https://www.journaldunet.com/management/efficacite-personnelle/1149438-comment-faire-adherer-a-un-changement/
https://www.appvizer.fr/magazine/ressources-humaines/engagement-collaborateurs/resistance-changement/
https://www.appvizer.fr/magazine/ressources-humaines/conduite-changement-definition
http://www.industrie-mag.com/article10475.html
https://www.blogdumoderateur.com/letsignit-solution-creer-gerer-signatures-mail-salaries/
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
