There are traditions that mark the start of every new year: New Year's resolutions (whether we keep them or not), galettes des rois... and of course, professional wishes! But it’s sometimes a headache to find the right words and tone, suitable for all recipients, while being original and creative enough to stand out.
With our complete guide, discover the secrets to crafting impactful, personalized, and unique messages and become a master in the art of email greetings.
More than just a tradition, sending greetings has become part of the unspoken code of good professional practices. They are the perfect way to reinforce your employer brand, strengthen relationships, and even create new opportunities! Simple and customizable, know that they are read in the majority of cases.
In addition, they allow you to convey messages subtly. You can highlight your values, as well as your strengths such as proximity, responsiveness, availability, products, services offered, your team, etc.
The key is to integrate them well into the writing of your professional emails!
Imagine your daily life at the office, filled with exciting projects, strategic emails, and meetings where ideas are flowing. Then, in the midst of this dynamic, a message stands out: carefully written professional wishes, bringing a touch of attention and warmth. A moment that makes you smile and reminds you that beyond work, there are also relationships to nurture.
But more than just a gesture, well-crafted greetings strengthen the brand image and credibility of the company. They offer the opportunity to:
They are the little cherry on top that can transform a basic relationship into a strong partnership. What more do you need to get started?
To avoid flooding inboxes and getting flagged as spam, it’s better to spread out your sends. This also allows you to personalize each message and handle responses calmly.
Pro tip: opt for mid-week – a Tuesday or Thursday between 10am and 11am – for maximum open rates.
Sending greetings is easy… but making sure they don’t come off as dull is an art! Here are the basics to make your greeting email unforgettable (in the right way).
Choosing between a formal or casual tone for your email greetings is a bit like choosing your outfit for a meeting: it all depends on who you’re dealing with!
Be careful! As my grandmother Suzette used to say: “Too much of anything is often the enemy of good” – too familiar, and you risk raising eyebrows; too stiff, and you might kill the vibe.
Personalization is much more than just a first name at the top of the email! The idea is to add that je-ne-sais-quoi that will resonate with your reader.
With a client? Talk about their industry or a challenge they’ve overcome, or remind them of the success of a joint project. With a colleague? Mention that memorable moment shared at the coffee machine or a goal you both have this year.
Here are some tips to make your greetings memorable:
Mention their recent successes to subtly flatter their ego!
Reference a shared interest or hobby for that camaraderie touch.
Drop a hint about collaboration for 2025 to kick off new projects.
Just like the smell of croissants as you walk past the bakery: the subject line of your email should make you want to stop! A well-crafted subject line ensures your greetings don't blend into the sea of “Happy New Year 2025” emails…
So, say goodbye to clichés and go for catchy hooks:
What about using emojis? In moderation, they can help you stand out in an inbox.
In the endless flow of professional messages, you need to stand out! Follow our advice to turn your wishes from "read and archived" to "memorable and devoured."
Don't be afraid to step off the beaten path and draw inspiration from unexpected sources. Contemporary art, a finely crafted poem, or even a nod to science fiction can give a boost to your creativity!
Here are some ideas for bold email greetings:
In short, let loose!
A little touch of humor in your greetings is like a pinch of salt in a dish: it immediately lifts the flavor! The key is to get the balance right!
Here are some tips:
The extra tip: And to make sure you don’t flop, test your jokes with a colleague before sending.
You don’t need to be a virtuoso to play with words like Mozart plays the piano. The key is finding the puns that hit the mark.
Some examples to inspire you:
Bonus tip: also tailor your wishes to your industry’s jargon! In real estate, why not say: “May this year be the keystone to your ambitions.” For a travel agency: “Safe travels to a year full of discoveries!”
But be cautious: a pun that’s too convoluted could derail the message, so stick to simple and impactful formulations.
Birthdays, promotions, or a little word of encouragement: find out how to write memorable messages for all occasions.
Because any occasion is a good reason to celebrate, there are plenty of moments throughout the year that are perfect for sending email greetings.
Don’t overlook these professional events:
To formulate inspiring wishes to your colleagues, focus on sincerity!
Here are some ideas to spice up your greetings:
Congratulate a colleague for a successful project and encourage them to aim higher
Acknowledge the team's resilience in facing challenges and express your confidence for the year ahead
Mention a colleague’s special skill and their potential for growth
And to show you’re in the same boat, add a more personal wish, like work-life balance. An authentic and caring touch that will strengthen the team’s cohesion and motivate everyone to dive into the new year.
Formulating wishes for your business partners requires tact and finesse. As the saying goes, you need a clear direction. Start by celebrating past successes while keeping your eyes on a promising future.
Mention concrete goals:
And that’s it!
Planning your greetings in advance is like preparing a festive meal: it requires organization, but I promise, in the end, everyone will enjoy it.
Here’s what you should do:
Make a list of key dates (company anniversaries, national holidays, etc.) and create a calendar.
Use tools like Google Calendar or Trello to organize your sends.
Set reminders one month before each date to avoid last-minute stress.
Segment your contact list based on the type of greetings and allocate time to personalize each message. You can even create adaptable templates.
Don’t forget to follow up post-send to measure engagement and adjust your strategy.
Let’s eat!!
Every year, it’s the same thing: you’ve barely packed away your flip-flops when it’s already time to decorate the Christmas tree and write your Happy New Year emails. Follow the guide to wish a Happy New Year 2025 like a pro.
In 2024, you’d have to live under a rock to miss the news. So, your wishes should reflect contemporary challenges. Don’t hesitate to mention significant events from the past year that are relevant to your industry.
For example, for a tech company:
But no need to bring the mood down. Stay optimistic! A message that combines awareness of current realities with a positive outlook for the future will resonate with your recipients (for the better).
Your email wishes should be an inclusive and eco-friendly lifebuoy in the ocean of current societal challenges. Therefore, prioritize inclusive language and messages that embody an eco-responsible theme. (But be careful, we're not here to greenwash but to give meaning to our actions).
Highlight your company’s values in relation to current concerns:
For example: "Together, let's build a sustainable and equitable 2025 for all."
You can also mention concrete initiatives you have planned for the new year to show your proactivity in the face of contemporary challenges.
To end your greeting emails on a high note, nothing beats short and warm expressions, but also:
Surprise your contacts with unique 2025 wishes that stand out from the crowd!
Here are some creative ideas:
Original Personalized Wishes:
Do you speak English like a Spanish cow? Don’t worry, we've got your back. Become more multilingual than Duo Linguo with multilingual wishes:
Don't tell us "thank you," it's on us!
Did you survive the flood of greeting cards? Now it's time for the delicate art of responding with class (and without emojis!).
Because every letter deserves a response, no one wants to just hit "seen" on their messenger. It's more than just politeness; it creates a virtuous cycle of positive communication between business partners.
Additionally, it allows for:
Online and in real life, you must know how to keep things formal. A message like "Your card really touched me. Thank you for those inspiring words that light up the start of the year!" expresses your gratitude sincerely.
Sending wishes by email is great. Not scaring off your recipients is even better! Here are the mistakes to avoid for successful New Year emails.
Only in Emily in Paris are clichés acceptable (and even then, barely!). So, avoid overused expressions and say goodbye to tired phrases like "Best wishes for the new year" or "May all your wishes come true."
Oh yes, baguette!
To write elegant New Year emails, focus on simplicity and authenticity. Be warm, yet professional, avoiding excessive familiarity or inappropriate humor.
Here’s our best of for an email as magnificent as Cristina Cordula:
Choose a readable and simple font
Limit the use of colors and graphic elements
Stick to your company’s branding guidelines to maintain visual consistency with your brand identity.
Make sure your email signature is up to date
Proofread your text carefully to eliminate errors (and if in doubt after sending, you can always delete the message!)
Since we're nice, here are our well-kept secrets for New Year emails that won't end up in spam!
It’s not just about looks... except when it comes to greetings! So:
Opt for a clean layout that reflects your brand identity.
Include impactful visual elements like original illustrations or subtle animations to liven up your message.
Readability is crucial. Consider mobile adaptability, as many readers will open your card on their smartphones.
Create a visual hierarchy that highlights key information.
Design chic and inspiring email banners.
A well-placed call to action can encourage engagement and extend interaction beyond the simple New Year email.
It’s often said that timing is everything in love. The same goes for New Year emails!
Here are some tips to optimize your send time:
You guessed it, your emails are much more than just messages: they are real marketing assets for your company! So, go for banner templates that perfectly reflect your brand's identity and boost its visibility.
To leave a lasting impression on your contacts throughout the year, Letsignit offers advanced solutions for custom email signatures and campaigns.
Canva x Letsignit Wishes Campaign
In collaboration with Canva, we present this year a selection of 40 holiday email signature templates. You can use our banners as they are or simply take inspiration from them, here’s the link!
🎁 A little bonus for Letsignit users: access the banners directly within your email signature tool, thanks to the Canva integration in Letsignit!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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