In this context, developing and maintaining effective internal communication becomes even more crucial than before. If internal communication allows you to pass on the right messages at the right time, it also and above all allows you to engage your employees over time. To get them involved, to develop their sense of belonging to the company and to unite them.
But with the rise of employees working from home, it is becoming majorly difficult to get your employees’ attention.
For communication and marketing professionals, the levers to acquire and retain new customers are well identified. These means are often orchestrated within the framework of a marketing funnel to accompany the customer throughout his life cycle.
But what about channels that are fully dedicated to internal communication? Which ones should be used to capture the attention of employees?
In addition to the online/offline distinction that is currently tending to disappear, these “channels” or touch points can easily be classified into two categories. On the one hand, there are "synchronous" touch points, which enablereal-time interaction; on the other hand, there are "asynchronous" touch points, whichdo not involve a direct response. The first one has a tendency of appearing as an obstacle to employee productivity, while the other offers the opportunity to regain control over one's schedule.
Your employees spend an average of 28% of their working day answering and sending emails.
Engage your employees where they spend the most time: in their emails.
Discover how to capitalize on the first communication channel in the company!
Although they are not yet 100% democratized, tools to manage and centralize the management of your company's email signatures do exist.
At Letsignit, as a precursor and leader on the market, we are constantly looking to improve our tool in order to respond to business issues and their evolution.
Thus, we have developed a functionality dedicated to internal communication. If our platform allows the integration and the attribution of banners for external audience in the email signatures, it will soon be possible to target them even more precisely.
Thanks to our internal banner scheduling feature, there is no need for a long and risky communication plan. All your internal emails will be broadcasting messages that are important to your employees. You capture the audience as a whole and all types of employees (remote, freelance, etc.).
In addition, you create a culture of operational excellence. You share the company's strategy in real time to limit misunderstandings, duplication, and indecision.
Each employee can submit their initiatives to improve the life of the company.
More than an idea, the call for projects offers employees the opportunity to formalize a concrete project.
To find out your employee satisfaction and expectations.
It can be a question about current events, the company's history, a new project, sports, culture.
To associate an experienced employee with a younger one, helping to guide the latter in their career.
Sources :
https://www.lefigaro.fr/decideurs/vie-bureau/les-francais-ont-teletravaille-massivement-depuis-la-fermeture-des-ecoles-20210422
(Gallup, State of the Global Workplace, 2017) : https://lesnouveauxtravailleurs.fr/gallup-etude-engagement-salaries-2017/
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