Product
March 13, 2019

The Letsignit Large Account accompaniment in 5 steps

By
Amandine Fernandez
Head of Acquisition
Experienced in Large Account support for nearly 10 years, our clients are accompanied by specialized pre-sales engineers during all phases of the solution deployment. Discover how!

01. Kick-off: Defining the needs & constraints

During this first point, the sales team introduces the Letsignit project manager who will:

  • Present the different methods of deployment and the different functional elements;
  • Ensure the functional compatibility (that the product responds to the needs);
  • Gather information from the infrastructure in place in order to anticipate the maximum possible incompatibilities.

02. Implementation & framing the POC (Proof of Concept)  

At this moment, the different parties on the client-side of the project (at the minimum two: an IT and an Administrator contact) are presented to their two project managers: one in charge of the technical project and the other in charge of the functional project. The latter has a key role in the management of the project. A real bridge between the IT Management and the Communication department on the client’s side, they ensure proper deployment. In charge of the project’s core tasks, the functional project manager will also oversee the handling of all the eventual identified needs. Furthermore, they anticipate feedback from clients in a proactive way. What is a POC? Common in 95% of large account projects, the Proof of Concept allows the set-up of a test deployment in a reduced environment. It is done even before the confirmation of accorded licenses. In general, with a duration of a minimum of 30 to 90 days, the POC serves as a crash test for evaluating whether the product corresponds to the functional and technical needs of the client. This implementation allows:

  • Re-identifying the needs of the communication and marketing (ex: block the attribute modifications made by users);
  • Defining the settings of POC and the planning;
  • Deploying the POC via the creation of the account;
  • Giving a date to the project.

03. Technical Integration workshop

Following the POC, new topics may be introduced. The Letsignit project managers are always flexible and responsive to best support the customer in their discovery of the product. Once the POC is validated, a new technical conference is programmed for re-defining the massive deployment plan and its scope. During this meeting, the technical project manager accompanies the client’s IT management in the different settings of the platform such as:

  • Synchronization of the users, groups, and attributes;
  • Supporting the deployment execution: Letsignit App, Push API, SMTP connector.

04. Presentation and training workshop

Once the technical component is in place, the Letsignit functional project manager accompanies the Administrator contact in taking charge of the tool. They will then present a new complete demo of the platform to ensure their understanding. They will also be accompanied in:

  • The creation of signatures;
  • The programming of signatures;
  • The discovery of the analytics tool.

05. Massive deployment and production

And finally, for this 5th and final step, the Letsignit project managers will ensure efficient execution of the precedented tasks. They will re-evaluate the need for the target vision and launch the final deployment for the chosen setting. Once the client is deployed, the support is not finished, because even if the platform is simple to use, we deem it important to continue supporting the client just until they are completely autonomous. Also, in case of need, there are several supporting materials available to them: more than 100 FAQs, our online chat, and even our direct phone line to their specialized project managers.

A testimonial collected alongside Stéphanie Le Nevé, Project Manager and Frédéric Campagna, Technical Project Manager.

About the author
Amandine is the Head of Acquisition at Letsignit! Initially a content specialist, she now actively contributes to the profitability of acquisition channels: SEO, SEA, SMA, SMO... Amandine is also one of the pillars of Marketing at Letsignit! For more than 5 years, she has been participating in and initiating marketing projects and campaigns that systematically reflect her vision, writing style, and creativity (which can also be seen in all of her colorful outfits that brighten up the day of everyone she meets).
About Letsignit
With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.
Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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