Product
Published:
March 25, 2025
Updated:
April 22, 2025

New at Letsignit: Add Polls to Your Email Signatures

By
Guillaume De la Sablonnière
Content Factory Manager

At Letsignit, we have a conviction: feedback is the key to improvement!

Whether it's enhancing customer experience, boosting employee engagement, or simply understanding everyone's expectations better, collecting feedback is a valuable tool.

Let's face it... who still takes the time to answer a survey requiring 4 clicks, redirection to another platform, and a form with 10 questions? 😅

This observation led to our brand new feature: surveys integrated into email signatures!

What if Your Emails Became Your Best Allies for Collecting Feedback?

We're thrilled to introduce our new 'Polls' feature!

The concept is simple: instead of sending a link to an external tool, recipients can answer a question directly in the email signature they receive. One click is all it takes.

No redirection, no interruption of their workflow.

Our thinking started with an observation everyone can make daily: as soon as a survey asks us to leave our email inbox or interrupt our workflow, our engagement drops. So why not remove this obstacle once and for all?

Claire Pico, Product Manager chez Letsignit Claire Picot, Product Manager at Letsignit

The result: skyrocketing participation rates and valuable insights to help you make the best decisions. All in a simple, fluid, and non-intrusive way!

And How Do These Polls/Surveys Work?

It's really quite straightforward.

As the functionality is directly integrated into Letsignit, simply go to the platform and follow these steps:

  1. Create the survey: Using the Letsignit email campaign designer, the administrator defines a question and answer options for recipients.
  2. Choose response format: Two presentation types are available: Visual options with emojis, displayed horizontally, and Textual options, displayed vertically.‍
  3. Integrate into the signature: Add the survey to the signature like an email banner, with all the usual targeting and configuration options.‍
  4. One-click interaction for the recipient: The recipient replies directly from the email with a single click, without redirection or leaving their inbox (and no double voting, thanks to anonymized session cookies - all in full compliance with GDPR).‍
  5. View results: Answers are automatically aggregated and visible in a modal from the Letsignit interface, presented as a clear and concise bar chart.

Numerous Use Cases!

This new feature can be very useful for getting feedback on products, services, or events from customers, prospects, or internally.

1Example #1: Marketing Manager Measuring Customer Preferences

Set up a text poll allowing customers to choose their favorite product with one click.

Poll functionality

2Example #2: HR/Internal Communications Manager Finding New Team-Building Theme

Select options from the extensive list of emojis to present to company employees.

Theme building poll

3Example #3: Technical Support Manager Assessing Customer Satisfaction

Create a survey using satisfaction emojis (and soon, a rating grid).

Customer support survey

The possibilities are endless!

These examples represent just a few of the options offered by our Polls feature. With a vast library of emojis and text options, you can now create your own customized surveys!

An Innovation Born from an In-House Hackathon

It’s no secret how proud we are of this feature, as it was 100% internally conceived during our first hackathon in November 2024.

For 48 hours, one of our hackathon teams collaborated to meet a challenge: make feedback collection as simple and efficient as possible.

The solution was crystal clear: integrate surveys where exchanges already occur - in email.

Thus, the Surveys feature was born, now available to all Letsignit customers using the 'Campaigns' module.

Feedback, a Corporate Culture Above All

This project came to fruition quickly because it's part of a deeply rooted culture at Letsignit: that of constant and constructive feedback.

We firmly believe that any lasting relationship is based on active listening. This is true with our customers, but also internally between employees, and this vision must be reflected in our product.

Capucine Roche, CEO de Letsignit Capucine Roche, CEO of Letsignit

The hackathon, team rituals, internal communication tools... everything is designed so everyone can express themselves, make suggestions, and improve. It's precisely in this fertile ground that the idea for this new feature germinated.

Would you like to test our Polls feature?

This way!

Personnalized demo

‍

About the author
Guillaume is the Content Factory Manager at Letsignit! With words as his tools, he crafts a variety of content (text, video, and, in the most extreme cases, telepathy) to boost Letsignit's visibility online. Legend has it that, at just 3 years old, Guillaume devised his first multi-channel web marketing strategy using a dictionary, a baby bottle, and a bit of India ink. We can’t confirm if it’s true, but it sure makes for a great story!
About Letsignit
Letsignit is an email signature management solution that empowers organizations to turn employee email signatures into a dynamic and personalized engagement channel for their brands and campaigns.

Your employees already represent your brand. Every day, across every interaction.

Make sure every interaction stays on brand.
Start governing your brand