May 17, 2023

The email, a pillar of your communication strategy

Dinis Vendeirinho
Digital Project Manager
Email is undoubtedly a must-have for brands to set up a system to communicate with their customers. With a very high ROI, it is considered as one of the cheapest marketing channels!

Quickly discover how to capitalize on your 1to1 business emails.

The email, a pillar of your communication strategy

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The email, an essential low-cost communication channel.

  • 306 billion emails were sent every day in 2020
  • 4.1 billion email users in 2020: more than half of the world's population
  • 6.1 billion mailboxes identified by the end of 2020

Emails affect everyone, everywhere. It is a permanent means of communication that remains the fundamental digital channel for addressing prospects or customers.

Capitalize on your daily emails at an opening rate close to 100%.

86% of professionals naming email as their preferred means of business communication.

Professional 1to1 emails have an opening rate close to 100% while mass emailing only has an average opening rate of 29%.

An employee sends an average of 40 emails per day and receives 121. The average professional spends 28% of the workday reading and answering email.

These 40 emails sent to represent a real communication opportunity for the company! Above all, when you know that personalized targeting significantly increases engagement. Indeed, it is necessary for a brand to personalize all its exchanges as much as possible according to the context, experience, and objectives.

Thousands of targeted advertising opportunities.

Let's take the example of a company with 1 000 employees that send on average 800,000 emails per month. These 800,000 emails represent a gold mine for the company, which they can easily and quickly capitalize on to enhance their image and boost their communication campaigns by broadcasting promotions, news, surveys, and events that are not to be missed.

"By capitalizing on our professional emails, we have increased the traffic to our website by 30%."

Why use email signatures as a communication channel?

By choosing to include email signatures in their communication strategy, companies capitalize on a powerful, low-cost medium with a high ROI (4% clickthrough rate per campaign on average). Moreover, they capitalize on a media much less intrusive than mass emailing and much more targeted according to their interlocutors!

1to1 emails have every interest in repositioning as the heart of any communication strategy to win new customers and build their loyalty over the long term.The best way to manage this type of strategy is to use a centralized platform like Letsignit: the easiest tool to create, assign, and manage email signatures and marketing banners!

About the author
Dinis is the Digital Project Manager at Letsignit. He is involved in the majority of Marketing department projects, including external and internal communication, content creation, and copywriting. He is like a Swiss Army knife for marketing and the brave knight of the company's design. Our dear colleagues cannot do without his beautiful creations for their communications (and his Spotify playlists).
About Letsignit
With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.

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your signature move

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