Success Story
June 23, 2023

The CCI Alsace Eurométropole chose Letsignit & relieved their IT

Interview of
Emmanuelle Haaser
Business Intelligence Manager
By
Amandine Fernandez
Head of Acquisition
The Alsace Eurometropole Chamber of Commerce has trusted Letsignit for the last 6 years! Waste of time, problems with identity, errors in their email signatures…several issues resolved by Letsignit. Discover the testimony.

A need to centralize and harmonize  

At the start of the project, each agent managed their own signature, and the Director of Communications deplored a non-harmonization of email signatures:  

  • Bad logos  
  • Discrepancies in the job titles/departments when the information was present.  

The Chamber of Commerce of Alsace Eurometropole noticed an inconsistency in their messages (most of all in the diffusion of their identity) as well as an under-utilization of this communication channel. They needed to find a solution to their problem.

A need to save time

The CCI manages different websites and the different services attached had very specific needs: several entities and therefore, several identities.

The IT department, which at the time had the task of managing the email signatures, found their process outdated and had other much more strategic business subjects to deal with.

The service searched for a tool that allowed them to centralize the management of the email signatures for their 400 agents, all while being in adequacy with their main need: the management of multiple identities.

A big plus: Letsignit was referred by the French Union of Public Purchasing Groups and had a purchasing process that was simple and quick!

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A successful project  

Firstly, the project was carried out thanks to optimal project management between the two technical and functional interlocutors at Letsignit and the 2 internal project managers of the CCI (Technical and Communications interlocutors).  

Secondly, when the CCI was faced with the problem of an out of date directory, the expertise of the Letsignit agents and their defined process enabled them to implement a solution.

CCI Alsace Euroméditérannée email signatures

More than positive feedback

Today, the agents understand the necessity of harmonization and perceive Letsignit as an essential communication tool:  

  • 15 signature templates in total  
  • 20 simultaneous communication campaigns  
  • 1 month of duration on average  

At the beginning of each month, the marketing department defines a theme depending on their operations. However, the agents can also juggle with the specific banners according to their needs. The campaigns are all now ultra-precise and the administrators are content with the simplicity of the solution! Thanks to the centralized platform, the assignment of missions is clear: the Communication team manages the contents and their implementation. This allows the IT department to refocus on directory maintenance and to devote itself to more strategic projects. Finally, this new system saves them time and money!

Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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