Questions
Fréquentes
Fréquentes
Cyril Darmouni, Managing Partner at Exco, had to manually configure each employee's email signature, individually, on their respective workstations. He describes this task as "a real H-E-L-L" – logging in on each computer, opening Outlook, integrating email signatures into Outlook, repeating the operation on Outlook Online and on their mobile phones, etc.
Also, the signatures were of no interest to the marketing department. As a result, the marketing team was missing out on a great opportunity to distribute their campaigns at a lower cost!
“One day I asked myself; isn't it time to find a method to try to standardize all the signatures? While looking for an email signature tool, I noticed there were many out there, but very few of them allowed for an easy update of all the employees’ signatures.” – Cyril Darmouni
Exco, chose Letsignit because:
Cyril gave the example of one Exco office having a new physical address. In just 5 minutes, Cyril was able to make the change in Letsignit’s platform and thus, update the signature of each employee - without them even noticing.
In addition, their signatures have now become an excellent means of communication. Employees have been assigned dedicated campaigns communicating this change of address.
“When new employees join the company, I no longer need to spend time configuring their signatures. They just need to install the app in a few clicks, and this way, I save a lot of time" – Cyril
“We need to send communications throughout the year. Our business is constantly evolving, and our campaigns must relay the key messages of our industry. For example, we had communications dedicated to the crisis, communications dedicated to what is going on internally in the company, reminders of tax deadlines, etc. The goal is to be as close as possible to our customers to guarantee them transparency. In our eyes, the range of possibilities for communicating via signatures is truly limitless." – Cyril
Exco’s partners and clients have not been shy about sharing their thoughts on the email signatures:
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
