Success Story
June 23, 2023

With Letsignit, Exco Group expands the reach of its accounting firm!

Interview of
Cyril Darmouni
Associate & Partner Manager
By
Amandine Fernandez
Head of Acquisition
Exco Group is a global accounting firm specializing in auditing, taxation, and consultation related to the creation, development, and transformation of businesses. The company functions in 18 countries across 140 member firms. Exco chose Letsignit to automate and standardize the management of its email signatures and to communicate its key activities and promotions effectively to all its partners and clients.

Before Letsignit

Cyril Darmouni, Managing Partner at Exco, had to manually configure each employee's email signature, individually, on their respective workstations. He describes this task as "a real H-E-L-L" – logging in on each computer, opening Outlook, integrating email signatures into Outlook, repeating the operation on Outlook Online and on their mobile phones, etc.

Also, the signatures were of no interest to the marketing department. As a result, the marketing team was missing out on a great opportunity to distribute their campaigns at a lower cost!

After Letsignit

One day I asked myself; isn't it time to find a method to try to standardize all the signatures? While looking for an email signature tool, I noticed there were many out there, but very few of them allowed for an easy update of all the employees’ signatures.” – Cyril Darmouni
Discover Letsignit

Exco, chose Letsignit because:

  • It is easy to use and updates information quickly
  • It standardizes the signatures of all employees in just a few clicks
  • It enables the transformation of each 1:1 email into a marketing channel

Cyril gave the example of one Exco office having a new physical address. In just 5 minutes, Cyril was able to make the change in Letsignit’s platform and thus, update the signature of each employee - without them even noticing.

In addition, their signatures have now become an excellent means of communication. Employees have been assigned dedicated campaigns communicating this change of address.

“When new employees join the company, I no longer need to spend time configuring their signatures. They just need to install the app in a few clicks, and this way, I save a lot of time" – Cyril
Exco accounting firm email signatures

Letsignit – the ideal partner for accounting firms

“We need to send communications throughout the year. Our business is constantly evolving, and our campaigns must relay the key messages of our industry. For example, we had communications dedicated to the crisis, communications dedicated to what is going on internally in the company, reminders of tax deadlines, etc. The goal is to be as close as possible to our customers to guarantee them transparency. In our eyes, the range of possibilities for communicating via signatures is truly limitless." – Cyril
Exco accounting firm email signatures

Exco’s partners and clients have not been shy about sharing their thoughts on the email signatures:

  • Your signatures are great.
  • Your signatures are very professional.
  • The appointment scheduling directly integrated into the signature is really brilliant!
Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

Frequently
asked questions
1
2
3
4
5
6
7
8

Let’s call this
your signature move

Speak with one of our experts
and take a personalized tour of Letsignit
Request a free trial