Success Story
June 23, 2023

Letsignit sets the Pace for simple email signature management

Interview of
Matthew Parks
Director of Information Services
By
Amandine Fernandez
Head of Acquisition
Pace Center for Girls is a Florida-based non-profit, providing girls and young women an opportunity for a better future through education, counseling, training, and advocacy. Before working with Letsignit, employee signatures were not consistent and other email signature management solutions forced Pace to use different solutions for their hybrid (partly on-cloud and partly on-premise) environment. Now, with Letsignit, Pace can manage and update the branding of 600 employee signatures from one simple dashboard.

Needing more consistency and flexibility

Having employees manage their own email signatures led to mismatched logos, random formatting, and custom “quotes of the month”.

The result was a confusing (and often unprofessional) experience for the email recipient who could not easily find and use the key information meant to be delivered in an email signature.

At the same time that Pace was looking to put internal processes in place for their email signatures, they were also working on revamping their branding to make everything consistent. It became clear that having each team member update their own email signature was inefficient and would lead to inconsistencies in both information and branding.

Searching for an “all-in-one” solution

At first, Pace tried other email signature management solutions but found that instead of making workflows easier, it made them harder.

The original solution was installed onto their servers (on-premise).

When Pace made the business decision to move to a hybrid environment (partially on-cloud), their email signature manager could not operate in both environments from one account.

This resulted in two different platforms, two separate bills, and too much difficulty.

Letsignit’s solution allowed Pace to have one platform, one price, and the ability to manage email signatures both on-cloud and on-premise with one solution.

When asked about what attracted them to Letsignit, here is what the team at Pace had to say:

Letsignit was cheaper than the other solution we were using, was all centralized on one platform, the product is simple, and the employees are responsive.
Discover Letsignit

Easy employee adoption and additional value

The team at Pace enjoys how user-friendly and intuitive the Letsignit platform is for both managers and employees.

The team was especially excited that the system automatically recognizes and adds signatures to email replies and forwards, a benefit not available with their previous providers.

About Pace Center for Girls

Pace Center for girls began in 1985 and has changed the lives of more than 40,000 girls throughout Florida and into Georgia. Pace’s nationally recognized model is leading the way to transform the lives of girls and young women with innovative teaching models, a data-driven approach to social and emotional learning, and a positive influence on public policy impacting girls.

Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

Frequently
asked questions
1
2
3
4
5
6
7
8

Let’s call this
your signature move

Speak with one of our experts
and take a personalized tour of Letsignit
Request a free trial