ABM: Target your email signature banner campaigns to strategic accounts

Your strategic accounts are already in contact with your teams. What if those everyday interactions could also become an opportunity to deliver marketing campaigns tailored to each company?

Letsignit enables businesses to manage their employees' email signatures and integrate communication campaigns into them. Email signatures become a dedicated channel for sharing and amplifying marketing messages.

With Personalized Audiences, marketing teams can extend their Account-Based Marketing (ABM) strategy into their employees' everyday email exchanges, tailoring campaign delivery to different recipient types and targeted strategic accounts.

Tailor your campaigns to each audience

A banner designed for prospects isn't necessarily relevant to internal email exchanges. Likewise, content created for a strategic account may not be appropriate for every recipient.

With Personalized Audiences, you can define who sees your email signature banner campaigns:

• All recipients: Display a campaign to all relevant recipients.

• Internal recipients: Limit a campaign to email exchanges between employees within the same organization.

• External recipients: Limit a campaign to email exchanges with prospects, customers, or partners.

Marketing teams define the targeting rules in advance. Employees simply continue sending emails as usual, with no additional action required.

An additional activation channel for your ABM strategy

Imagine your team wants to promote an event to one of your priority accounts.

When targeting external recipients, you can select that company's email domain to display an invitation banner in the signatures of employees communicating with its contacts.

The campaign becomes part of an existing conversation, without requiring an additional email send or extra effort from your sales teams.

This approach can also help you:

• Promote an invitation to a specific account or group of accounts.
• Share content that addresses their business challenges.
• Highlight news or campaigns designed for targeted companies.

The goal isn't to multiply messages. It's to make the banner accompanying each email exchange more relevant.

Extend ABM without adding another platform

Letsignit doesn't replace the platforms you use to manage your ABM strategy.

Instead, it extends that strategy to another touchpoint: email signature banner campaigns displayed in messages sent by employees who are already communicating with your target accounts.

The process is straightforward:

1. The marketing team defines the campaign and its target audience.
2. Employees continue their usual email conversations.
3. The campaign is displayed according to the targeting rules.

Personalized Audiences answers one essential question:

Who should see each campaign?

To organize these activations over time, the Letsignit Campaign Calendar answers another:

When should the campaign run?

Keep your ABM strategy active between campaigns

An ABM strategy doesn't stop when a campaign goes live.

Between marketing activations, your sales teams, Customer Success teams, and other employees continue communicating with prospects, customers, and partners.

Personalized Audiences helps make these interactions part of your ongoing marketing efforts, with campaign delivery tailored to the relevant audience or target company.

Your teams keep communicating naturally. Your email signature banner campaigns adapt to the people receiving them.

Want to see how you can activate campaigns for your strategic accounts?

Book a demo.

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