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Your strategic accounts are already in contact with your teams. What if those everyday interactions could also become an opportunity to deliver marketing campaigns tailored to each company?
Letsignit enables businesses to manage their employees' email signatures and integrate communication campaigns into them. Email signatures become a dedicated channel for sharing and amplifying marketing messages.
With Personalized Audiences, marketing teams can extend their Account-Based Marketing (ABM) strategy into their employees' everyday email exchanges, tailoring campaign delivery to different recipient types and targeted strategic accounts.
A banner designed for prospects isn't necessarily relevant to internal email exchanges. Likewise, content created for a strategic account may not be appropriate for every recipient.
With Personalized Audiences, you can define who sees your email signature banner campaigns:
Marketing teams define the targeting rules in advance. Employees simply continue sending emails as usual, with no additional action required.
Imagine your team wants to promote an event to one of your priority accounts.
When targeting external recipients, you can select that company's email domain to display an invitation banner in the signatures of employees communicating with its contacts.
The campaign becomes part of an existing conversation, without requiring an additional email send or extra effort from your sales teams.
This approach can also help you:
The goal isn't to multiply messages. It's to make the banner accompanying each email exchange more relevant.
Letsignit doesn't replace the platforms you use to manage your ABM strategy.
Instead, it extends that strategy to another touchpoint: email signature banner campaigns displayed in messages sent by employees who are already communicating with your target accounts.
The process is straightforward:
Personalized Audiences answers one essential question:
Who should see each campaign?
To organize these activations over time, the Letsignit Campaign Calendar answers another:
When should the campaign run?
An ABM strategy doesn't stop when a campaign goes live.
Between marketing activations, your sales teams, Customer Success teams, and other employees continue communicating with prospects, customers, and partners.
Personalized Audiences helps make these interactions part of your ongoing marketing efforts, with campaign delivery tailored to the relevant audience or target company.
Your teams keep communicating naturally. Your email signature banner campaigns adapt to the people receiving them.
Want to see how you can activate campaigns for your strategic accounts?
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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