Product
July 1, 2021

Letsignit revolutionizing the email signature experience with Microsoft

By
Wassim Achkar
Product marketing manager
As we celebrate 10+ years of tight collaboration with Microsoft, we realize that our strategic relationship goes way beyond our Gold Partner status. Our shared ambition comes from a common goal: to revolutionize the experience of email signatures in Outlook.

Fundamentally linked to the Microsoft ecosystem

When developing our email signature solution we wanted to add unquestionable value to Outlook users. Letsignit set out to do this through offering centralization and harmonization of email signatures for all employees, while facilitating better use of an innovative communication channel via the integration of marketing banners in all outgoing emails.

To make the deployment and integration of Letsignit as simple as possible, native connectors with Azure Active Directory, Outlook Web App or Outlook Desktop App have been developed. All this, with the aim of offering a secure and adaptive solution for companies of all sizes!

« Integrated into the M365 platform, Letsignit is effortless and perfectly meets the need for enterprise accounts »
Olivier Lanilis Microsoft - Letsignit Add-in O365 / M365

With just a few clicks, Microsoft 365 (Office 365) users can deploy email signatures created with Letsignit to all employees. The simplicity and reliability of our solution has helped more and more enterprises to easily leverage centralized, on-brand signatures. Just ask Vinci Construction, who rchose Letsignit to centralize and manage email signatures for all 24,000 employees.

Built on Azure for unmatched performance and security

Letsignit is a highly scalable cloud platform hosted entirely on Microsoft Azure. It is designed to welcome companies from all over the world:

  • adapted and available for multiple regions,
  • GDPR compliant,
  • ISO 27001 & ISO 27018 Certified,
  • local peering to optimize loading times with 24/7 on-call support.
Discover Letsignit

Letsignit Outlook Add-in, co-developed with Microsoft

After more than 2 years of collaboration with Microsoft’s R&D teams, we officially announced the release of the first Add-in for Outlook email signature at Microsoft Build 2021.

Taking the integration a step further, the add-in allows Microsoft 365 (O365) administrators to instantly deploy thousands of email signatures to all employees, on all their devices, directly from the M365 admin center. So no need to install third-party applications anymore!

On the user side, it couldn’t be any more seamless. No action is required by employees, who can preview their signature directly on Outlook and choose the most appropriate signature according to their recipient.

Letsignit Email Signature Add-in for Outlook

Also, this new Add-in for Outlook allows companies to go further in terms of communication. Indeed, if Letsignit already allowed the integration of marketing banners intended for all the external interlocutors of the company (special offers, white paper, events, etc.), the Add-in allows from now on to relay specific campaigns for internal company communications, boosting employee engagement, education and awareness.

Banner mail internal communications

A tool that promotes the adoption and usage of Teams

Supporting Microsoft’s digital transformation strategy, we launched the Switch to Teams feature. Our ‘Switch to Teams’ button appears in email signatures and allows any employee (internal or external) to instantly initiate a conversation via Microsoft Teams.

« Since the deployment of Switch to Teams internally at Letsignit, we have seen our use of Teams increase by 30%! »

A strong P2P player

Letsignit was the first French independent software vendor (ISV) available on Microsoft Commercial Marketplace. Since 2019, the email signature solution can be purchased in 141 countries via the Appsource.

For Microsoft partners, Letsignit is also available from the Microsoft CSP Portal, allowing resellers to bundle their Microsoft 365 (O365) offer with Letsignit directly.

This rapid and global presence on the Commercial Marketplace has earned Letsignit real recognition within the P2P ecosystem. Aligning our strategy with Microsoft has helped us to land and expand our network of partners beyond French borders, across EMEA and North America.

About the author
Wassim is a Product Marketing Manager at Letsignit. He ensures that our solution aligns with market expectations and perfectly meets the needs of businesses. He is a fundamental element of the marketing team, ensuring that the product's value is well conveyed across all services and channels. In addition to his marketing role, Wassim also plays a key role in animating the Letsignit football team. He knows how to seize the most opportune moment to make decisive passes!
About Letsignit
With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.
Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

Frequently
asked questions
1
2
3
4
5
6
7
8

Let’s call this
your signature move

Speak with one of our experts
and take a personalized tour of Letsignit
Request a free trial