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As everyone knows: at the end of a professional exchange, you always add your information and contact details to allow the recipient to reply or ask their questions.
But in the digital age, an email signature no longer has to be limited to 3 static lines with name, surname, and phone number. It can become a gateway to your world thanks to the hyperlink!
Today, we explain how to add a link to an email signature in a few simple steps.
It is a block at the end of an email containing the professional information essential to any professional exchange, as well as one or more hyperlinks or clickable links.
A hyperlink is an element that redirects to a web page: website, social media, button for booking an appointment, etc. It can be integrated directly into text, but also into an image or a logo.
A professional email signature with a hyperlink is the opportunity to establish a real dialogue with your audience. By adding a link to your website, or any platform of your choice, you allow your recipient to discover you and your brand.
More precisely, an email signature with a link is the opportunity to:
To create an email signature with hyperlinks, two main methods are available to you: integrate your hyperlink into text, or onto an image in a signature editor or directly in your email service. Here is the process to follow for each approach.
The simplest option to create an interactive email signature is simply to integrate a hyperlink directly into the signature text, from the email client.
To do this:
For a more attractive signature, you can also integrate your hyperlink directly onto an image, whether it is an icon to your social media or an email banner.
To create a clickable image in your email signature:
Do you want to use your company logo to redirect the reader to your website? Excellent idea: you strengthen your brand image and make yourself more memorable to your contacts.
To insert a clickable logo in your email signature, proceed in the same way as for an image:
Warning: make sure your logo is light enough and in the right format for optimal display!
Do you want a more elaborate, original signature that stands out? Or are you looking for a complete signature management solution? In this case, the best option is to use an email signature generator. Here is a selection of 4 essential tools.
Do your teams need personalized and coordinated signatures, with automatic updates? In this case, turn to Letsignit. An advanced solution for creating and managing email signatures from a single admin space, for more impactful communication!
With Canva, you can easily create visuals with a professional rendering, with minimal technical knowledge! Yes, this includes email signatures. The platform offers a selection of ready-to-use signature templates, but you can of course customize the appearance and add your own elements, such as your logo or your links.
MySignature is a tool specialized in email signature creation. You can fully rely on it to help you design the ideal signature! On this platform as well, you will find a multitude of signature templates to complete with your information, but also your links to calendars, websites, and social media.
Are you looking for a free solution, without sacrificing quality? Turn to HubSpot! Easy to use, this tool allows you to fill in all your information, images, and links in just a few clicks within the available templates, then integrate your new signature into your email service.
The main email clients now allow you to easily integrate an interactive and personalized email signature directly from the settings. Here is how to proceed for three of the most used email clients!
To create an interactive email signature in Outlook web:
To create an interactive email signature on Gmail:
To create an interactive email signature on Apple Mail:
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The email signature with a clickable link is a powerful tool to engage your audience, which takes 5 minutes to set up. It is now your turn: create your most beautiful interactive signature with one of the proposed tools!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
