News
September 20, 2018

Letsignit raises 5 million euros !

By
Amandine Fernandez
Head of Acquisition
Letsignit announces a funding round of 5€ million for its international development !

The publisher of signature management solutions for Office 365, which has received significant support from Microsoft, has announced a funding round of €5 million from Entrepreneur Ventures, various Business Angels, and management to speed up its international development.

Email signatures: pure and simple

Letsignit understands the extent of the opportunity presented by the migration of email to the cloud and aims to work with every Office 365 global user. Letsignit helps companies to control their brand image by providing the communication department and, sometimes, the IT department with a solution to create and distribute standardized email signatures. The solution provides a boost in the performance of companies’ communication campaigns by sharing them through email signatures in a controlled and targeted way. Letsignit is convinced that interpersonal communication and, in particular, daily emails are some of the most effective ways to convey a company’s image. Every day, an employee sends more than 30 emails to external contacts; in a company with 300 employees, this represents more than 2 million opportunities every year. Letsignit wants to use this funding to accelerate its international development and aims to share its solution with 10,000,000 users in the next 5 years. The solution intends to expand its distribution network by developing new global structuring agreements, strengthen its teams with the hiring of 80 employees over the next 3 years, and opening a new subsidiary in Seattle to work more closely with Microsoft. In addition to this funding round, Jean-Gérard Galvez (the former CEO of ActivCard) and Thomas Savare (Managing Director of Oberthur) have been appointed to the solution’s board of directors. Damien Neyret, CEO of Letsignit, says “After confirming the relevance of our model at a national level, we’re entering a new chapter in our history. Our goal is clear! We want to provide a simple and accessible solution to manage the email signatures of every company around the world which uses or is migrating to Office 365. By democratizing access to it, we enable our clients, particularly business units, to use an innovative tool and capitalize on an important and often underestimated asset. ”Bertrand Folliet, the co-founder of Entrepreneur Venture, adds “Letsignit's unique approach in designing a solution adapted to companies' new expectations for digital communication appealed to us. Letsignit is perfectly integrated with Office 365 and has all the attributes required for massive international development. In addition to its industrial approach, Letsignit can also rely on its management team, which has demonstrated its ability to achieve continued growth since the founding of the company.

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About Entrepreneur Venture:

Founded in 2000, Entrepreneur Venture is an AMF and AIFM independent asset management company which specializes in unlisted companies, owned and managed by their founders. It manages 4 venture capital funds, 3 venture capital funds invested in innovative and high-tech companies and 27 investment funds with assets of more than €600m. Entrepreneur Venture is a major player in SME equity and bond financing and has achieved more than 140 investment transactions. http://www.entrepreneurventure.com/

About the author
Amandine is the Head of Acquisition at Letsignit! Initially a content specialist, she now actively contributes to the profitability of acquisition channels: SEO, SEA, SMA, SMO... Amandine is also one of the pillars of Marketing at Letsignit! For more than 5 years, she has been participating in and initiating marketing projects and campaigns that systematically reflect her vision, writing style, and creativity (which can also be seen in all of her colorful outfits that brighten up the day of everyone she meets).
About Letsignit
With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.
Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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