We’ll let you in on a secret – the email signature can be your unique channel. Marketers of all kinds are under pressure to get best-in-class results from every campaign. Brand managers need to rank higher than competitors for favorable brand recognition, digital strategists need to create automated funnels that generate a high volume of leads at an ever diminishing cost, and ABM specialists are tasked with maturing sales qualified leads to measurable revenue outcomes. So how do these individual marketing functions succeed against their myriad objectives when they’re all competing to get the word out across the same core channels of search, social, print, and email? We’ve got an idea for you…
Competition between departments like marketing and people & culture, and competition within those departments between the specific roles, means communication channels are in fierce internal competition and often overwhelmed with messages for different goals and purposes. While each specialized marketing function often has its tool of choice like marketing automation for digital strategists – Hubspot, Marketo, and Pardot to name a few – and LinkedIn Sales Navigator for account-based marketers, every marketer knows campaigns need to be omni channel to be successful. So what channels aren’t already over saturated and taken? What else can we do as marketers? We’ll let you in on a secret – the email signature.
We believe the email signature is THE new channel. Small and often overlooked, it is a powerhouse when it comes to impressions and click-thru rates. Plus – it’s completely unobtrusive and a natural part of everyone’s business behavior. Here’s why we love the email signature as a channel -
Remember: a message sent by an employee is considered much more credible than when it is sent by a corporate entity. In the typical day, with an average employee sending 40 emails, there are 40 one-to-one opportunities to convey your marketing messaging in the email signature.
If you do feel like sharing the goodness of this new discovery with your colleagues, here’s how the power of the email signature can be unleashed across various marketing functions: Brand Manager - ensures that the email signature, which embodies the organization’s brand, respects and disseminates a consistent visual identity in every single email. This helps achieve the goal of enhancing brand recognition within key stakeholder groups. Digital Strategist – utilize email signatures for promoting current marketing campaigns and initiatives. This bolsters the impact of their campaigns, generating more leads at a more affordable cost – email is free. ABM Specialist - email signatures are the perfect tool for account-based marketing because it’s a channel that facilitates one-to-one communication and is a key part of the selling process. Signatures can even be customized to the specific account you are targeting. With Letsignit, email signature management is centralized and therefore simple to activate across the organization. Use one cohesive signature for the entire company, or personalize to various groups, locations or functions. The email signature is here as a channel that empowers your marketing to do more with less.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
