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Here’s an exercise to prove just how difficult it is to identify your differentiators:
When you think about it, there are precious few qualities that are unique to any one company. Identifying your differentiator, your sustainable competitive advantage, is a beast.
Think about the restaurants you frequent. Many serve the same cuisine. Why do you choose one over the other? It could be that one serves a twist on an appetizer, or you favor a particular server. You may not realize it, but that small difference may be what keeps you coming back. Small differences mean a lot.
When it comes to technology services, there are similar small things that mean a lot to your customers. A technology expert who can advise them on how to cost-effectively contract needed software, for example. Even the look of your invoices may cue strong responses.
Some of those things may be hard to predict or even perceive, but you need to have them. There needs to be things about working with you that make you preferable, even on a subconscious level.
The concern you show for the health of your customers may be one of these elements. Many of your competitors are all about price and delivery
- "How many do you need, and how soon do you need them?" - with no real concern beyond the completion of a sale.
You, on the other hand, can show concern about important values that quietly impress your customers. Concerns like consistency. Every company wants to be consistent in product or service delivery, sure, but also in the way their people appear to, and conduct themselves with, customers.
By now, you appreciate the subtlety of the relationship-building strategies we’ve described. People do business with people, and they do more business with people they feel good about.
Letsignit is a simple service MSPs can add to their offerings to create this subtle difference. With Letsignit’s email signature management platform, you will add value to the one thing your customers do the most: communicate. With an easy-to-use, drag-and-drop editor, personalized templates and 100 percent compatibility with Outlook and Microsoft 365, your customers can deploy marketing messages with every e-mail.
And with Letsignit’s partner program, MSPs reselling Microsoft 365 have an opportunity to leverage Letsignit’s Microsoft expertise to develop a program that’s right for you. Here are three partner benefits:
To learn more, speak with us. Let us show you how some of your competitors have improved their market dominance by leveraging our strategies.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
