Having a consistent email signature is an asset to a company's image. However, delegating signatures can sometimes get tricky when it comes to the following:
In theory, a global administrator can process all signatures. However, the organizational and geographical reality makes it more reasonable to delegate this management to dedicated administrators who are as close as possible to the employees and location.
In the case of subsidiaries spread over several countries, practices are indeed varied. In addition to the language to be used, these differences concern the information to be included in the signatures, their prioritization, and their visual appearance. As a result, to avoid endless exchanges with a global administrator forced to juggle time zones, the best solution is to delegate signature management to a local administrator. Each subsidiary or entity will gain autonomy and reactivity.
In practice, the most common cause of delegation concerns is corporate subsidiaries.
Each local head office can benefit from a specific graphic charter, or even different logos, in line with those adopted in each geographical area.
Letsignit also allows you to choose between different logos to be integrated into your email signatures. Localizing marketing operations with the necessary reactivity is also an additional argument for entrusting the management of email signatures to a local administrator. Once this management has been delegated, each authorized entity can manage signatures and directories autonomously.
To carry out this delegation, all you must do from the Letsignit administration interface is to select the "Subsidiary" tab in the "Team" menu. From there you enter a unique criterion to create your subsidiary, for example, the country and the associated value: the target country or any other variable present in the active directory. Once these criteria have been defined, you can delegate the administration to one or more colleagues of the target subsidiary.
Alternatively, your company may need to manage multiple directories (with different domain names) and still want to manage licenses from a single global administration account. This is a common situation in the context of company takeovers. To achieve this, you just need to rely on the "multi-tenant" function.
With it, secondary tenants (in instances of execution) can be added to an account associated with the main tenant. This is a good way to isolate the different directories within the same account. Once the tenant has been created and licenses allocated, a managing director can be appointed. Of course, at its creation the tenant is empty, it must be associated with a directory to feed the list of users.
Depending on the country or subsidiary, it may be necessary to modify the information contained in the signatures or within the directories.
Letsignit retrieves from Azure AD in 100% secure way all the information that is naturally eligible for an email signature (phone number, email, website, function, address, etc.).
But to adapt to the constraints related to the signature or to the governance of a subsidiary, it is also possible to add attributes and variables. These can be attributes present in the directory, an identification number (ID) to list the members of a service for example, or any other nomenclature variable.
In addition, these attributes can be customized within Letsignit. Each subsidiary or entity can create its own specific fields, to add a Baseline in the body of the Outlook signature or legal notice.
There are many possible customizations, and each entity can individualize and enrich its fields, both in the directory and in the Letsignit administration interface.
Partitioning and administering e-mail signatures by subsidiary or entity opens new perspectives, both for communication and for the company's image.
Letsignit's flexibility allows the delegation of its administration in just a few clicks, with no laborious maneuvers or complex technical devices. This facility to create separate and autonomous entities while maintaining the supervision of the tool by a "super administrator" gives you both total control over the platform and a very fine and capillary delegation. The best of both worlds.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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