Employee Engagement
February 25, 2029

Onboarding: the first step is the most important

Amandine Fernandez
Head of Acquisition
We have integrated a new customer onboarding into the Letsignit platform:

Thanks to the feedback of our customers, taking charge of the solution can be done in 3 easy steps. Customers can now create their profile, their first signature, and diffuse the signature to their e-mails with ease.

Customer onboarding

The first impression is vital when it comes to introducing a new customer to a product. It is the moment that determines whether they will use the product consistently or will forget it and leave. Putting in place a proper customer onboarding process is fundamental to retaining them and creating that great first impression.

What is customer onboarding?

Customer onboarding is the activity of introducing a customer to a product or service. It is an important step after the sale that sets the tone for the relationship between the two. Most importantly, it shows the value of the product while orienting the customer towards their goal.

Why use customer onboarding?

Nearly 75% of users are lost within the first-week* of trying a product. They churn (actively cancel) because of not understanding the product or seeing the value. Onboarding ensures that the customer sees and experiences the value for themselves simply and seamlessly. It guides them through the platform and demonstrates the aspects that they originally signed up for.

How to successfully onboard a customer?

  • Keep it simple onboarding should be broken down in easy-to-do steps that guide the customer to their goal and first success.
  • Show progress seeing the finish line is the best motivator to complete a race. A tool that shows the customer’s progression and how much left they have to go will encourage them to start and finish the onboarding process.
  • Make it optional some people prefer to figure it out for themselves. Providing a ‘skip’ button allows the user to make the onboarding process as personal to them as possible.

*Why User Onboarding is the Most Important Part of the Customer Journey | Source

About the author
Amandine is the Head of Acquisition at Letsignit! Initially a content specialist, she now actively contributes to the profitability of acquisition channels: SEO, SEA, SMA, SMO... Amandine is also one of the pillars of Marketing at Letsignit! For more than 5 years, she has been participating in and initiating marketing projects and campaigns that systematically reflect her vision, writing style, and creativity (which can also be seen in all of her colorful outfits that brighten up the day of everyone she meets).
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