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Your company’s brand is ever-present, whether it’s in a perfectly crafted campaign or on the lips of your customers. As marketers, that can give us nearly endless potential contained only by our own creativity (okay, okay, and budget).
Take this summer’s blockbuster hit movie, Barbie. It was inescapable thanks to its reported $150 million marketing budget that included partnerships with Progressive, Xbox, Burger King, fashion brands, and a real life Barbie Dreamhouse on AirBnB. It generated social currency and memes – even memes about the marketing team!
But on the flip side, the omnipresence can be intimiadating – you simply cannot control your brand image everywhere. We’ve all seen a well-intentioned campaign go wrong and turn into a PR nightmare.
You can keep track of your company mentions with social and brand monitoring tools, such Mentionlytics, Qualtrics, Hootsuite, or free Google Alerts.
In contrast to mass eblasts or newsletters, 1:1 emails carry a sense of authenticity and personalization.
Messages from your employees are 82% more credible than from the brand.** Therefore, recipients are more likely to open and consider the information in these emails because they are not ads.
Many businesses overlook the opportunity in their emails, but there are potentially millions of impressions in this simple channel.
Consider that the average employee sends 30-40 business emails per day. If your organization has 5,000 employees, that’s 3.5 million impressions per month!
It’s clear that email signatures are considered an important part of brand presence. But the challenge is HOW to manage this channel, especially at large enterprises.
Sending out a template and asking your employees to manually update each of their signatures doesn’t work with hundreds or thousands of employees. The results are inconsistency, broken links, distorted images, and ultimately a damaged brand.
“We recognize the complexity in managing email signatures at scale, with multiple departments, subsidiaries, global locations, languages, and varied goals,” says Capucine Roche, CEO, Letsignit.
“This is why Letsignit was created to be so simple. Once it’s securely synced with your directory, updates are automatic and seamless for end users. The drag-and-drop designer is easy, and you can schedule out your campaigns. Now, your team can focus on creativity and results.”
In addition to brand consistency, email signatures can drive business results company-wide. Consider the variety of internal or external messages your company needs to promote for each department:
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As we learned in the report, most businesses that are using email signatures for marketing promote events and webinars; internal communications; and awards and news announcement. But there are plenty of other use cases. Discover our eBook to inspire you!
In our previous study of 749 marketing leaders, we learned email signatures can increase brand awareness by 34%, clicks/leads/traffic by 25%, and employee engagement by 34%.
But how does that translate to your business?
Schedule a demo with our team to see our ROI Calculator in action, with your own numbers and KPIs – including potential advertising value in your signatures. Or try it yourself below!
*Statista: Email Usage in the US
**Sociabble: 10 Employee Advocacy Statistics that Prove Its Effectiveness
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