Success Story
June 23, 2023

Michel Creuzot: Letsignit changes the way we use communication

Interview of
Laure MARTIN
Marketing and Communication Manager
By
Amandine Fernandez
Head of Acquisition
When the company, Michel Creuzot, had chosen Letsignit at the end of 2018 to manage their email signatures, a minimum of effort was necessary to make the tool operational, for a maximum of results! New ways to communicate, save time, increase traffic to their website…Discover how Letsignit has transformed the company’s practices.

How was life before Letsignit?

Before, I somehow managed the email signatures through Outlook. To make the signatures as homogeneous as possible, I had set up a procedure. It allowed all employees to benefit from a basic signature with a clickable image.

The management via Outlook was very difficult and time-consuming. In addition, the image was of poor quality because it had to be reduced to not weigh down the email. And I had no way of checking for updates. In short, the management was a bit archaic!

And now, what has changed?

We needed to be able to manage all the signatures from a dedicated platform that is easy to use. Letsignit is really a time saver, setting up a marketing campaign only takes me 20 minutes. Another advantage: to spread a uniformed external communication via all the Michel Creuzot websites. The tool also allows me to report on different campaigns.

michel creuzot email signature banner

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Can you give us an example of a recent campaign that worked well?

Recently, a campaign had received great results, it was a promotional breakfast! It had a total of 114 clicks. Also, our Letsignit signatures allow us to augment traffic to our website, for example, we had a total of 141 clicks this month.

how to measure campaign clicks

As a Letsignit administrator, do you have advice on how to use the solution?

My method is to regularly update the communication banner in order to not bore the recipients. One general campaign (that I assign to all employees) should not last more than 2 months.  I juggle with communicating the different events that we organize or the diverse innovative services that we launch. The banners are highly anticipated and allow me to communicate in an institutional way (for example, seasonal greetings).

The communication can also be punctual according to the demand of a manager of certain services (payroll, legal, advice, etc.) for more targeted action.

How was it implementing Letsignit?

It took us some time in the beginning because we had to install the solution on all our servers and update the ensemble of profiles. The implementation was successful thanks to the guidance of the Letsignit team. They were very responsive, efficient, and friendly! Today, the employees appreciate the automated management of their signatures even if it took a small period to familiarize themselves with the tool, it was necessary for some!

michel creuzot email signature banner

Can you describe Letsignit in 3 words?

Innovative, practical, and easy to use.

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About Michel Creuzot

Created in 1922 and based in Gien (45), Michel Creuzot offers business services to companies in compatibility expertise and advice (management, tax, corporate law, social law, payroll, and assets). The company has 160 employees and 13 associates spread over 12 locations in Loiret and the Île-de-France region.

Its vocation: simplify business management. Humanity, listening, innovation, and confidence are their values which are part of the DNA of the company and are applied to the customer relationship as well as internally.

*Michel Creuzot is a member of France Défi, the leading French group of chartered accountants and independent auditors.

Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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