Frequently
asked questions
asked questions
At first glance, mastering your brand identity internationally might seem like a major headache. However, that doesn’t have to be the case! Gerflor has found a quick and effective solution to this challenge. As a specialist in flooring solutions, Gerflor is a globally renowned company. With 4,200 employees, 19 factories, and 30 subsidiaries in 120 countries, communication is of utmost importance. To enhance global communication and control its brand identity internationally, Gerflor has decided to capitalize on email signatures.
Every detail matters to establish a company's legitimacy on the international stage, starting with the email signature—an often overlooked channel.
"As the company grew, we wanted to bring consistency to our communication, so that we would find the same guidelines on all our Gerflor websites. We have a common charter for all our sites, whether it's Gerflor France, Gerflor USA, etc. So, we needed consistency in our communication," says Martine GILLET-ARAIC, Digital Communication Officer.
For Gerflor, it was the opportune moment to establish control over its entire brand identity. A common charter was implemented to ensure the achievement of set objectives. Gerflor demonstrated agility in terms of communication-marketing management. How? By capitalizing on the right tool at the right time: an email signature management solution.
Why? With an average of 121 emails received and sent per employee each day, email is the first point of contact that employees have with prospects, clients, partners, or colleagues.
Thanks to the email signature, the identity of the employees and the brand identity of the company can be easily recognized. At a glance, this virtual business card humanizes your employees' emails and turns them into a privileged external point of contact.
And what about Letsignit?
The solution allowed Gerflor to make the most of its emails, by providing the ability to:
Gerflor is one of the companies that has been with Letsignit from the beginning.
Over the past few years, our teams have involved users in the heart of the solution's development process. The feedback we gathered has allowed us to evolve the tool to meet the needs of large enterprises: co-creation with Microsoft of an Add-in for Outlook, interface improvements, introduction of new functionalities...
At first glance, some features may seem trivial. However, they have a real impact on email signature management and the daily lives of our customers’ employees.
The features that make a difference for Gerflor:
Communicating an event to third parties requires having an impeccable image. The stakes are even higher when event communication involves another entity.
The Gerflor teams leverage their email signatures to deploy communication campaigns through banners, informing their employees, prospects, partners, and clients about ongoing events or partnerships.
"We usually communicate about major events such as world or European championships in basketball, volleyball, handball, or even the Olympics, where we have been present since 1976," explains Martine GILLET-ARAIC, Digital Communication Officer.
"To manage the banners in email signatures, we offer a central template that we adapt for our subsidiaries if there is any text message to be translated. Once it is ready, we make the banners available in the Letsignit tool," shares Martine GILLET-ARAIC, Digital Communication Officer.
.gif)
Thanks to the campaigns in their email signatures, the Gerflor teams are able to ensure global consistency of signatures, personalize their communication and marketing actions, and involve all their employees in the internal policies of the company, both locally and internationally!
According to Martine Gillet-Araic, if she had to summarize Letsignit in three words, they would be:
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
