Leadership
Published:
September 16, 2024
Updated:
March 26, 2025

Our CEO wins the 2024 Women Role Model Leadership Award presented by Microsoft.

By
Amandine Fernandez
Head of Marketing & Communications
Our CEO, Capucine Roche, has been honored by Microsoft with the Women Role Model award in the Leadership category. This prestigious recognition highlights her outstanding journey and significant impact in the tech industry.*

She received her award on Thursday, September 12, from Corinne De Bilbao, President of Microsoft France, and Gilles d'Aramon, General Manager of Partners and Start-Ups Division at Microsoft.

The Women Role Model Awards Initiative: Celebrating Diversity and Inclusion

Microsoft launched the Women Role Model Awards to promote gender diversity in the tech industry. This initiative aims to highlight women who excel in Tech and digital professions. The awards are given in four categories:

  • Role Model Tech: Recognizes women who foster inclusion in Tech and Scientific fields.
  • Role Model Leadership: Honors those who inspire their teams with vision and values while promoting gender diversity.
  • Role Model Young Talent: Celebrates young talents who are already making a significant impact in the tech ecosystem.
  • Role Model Ally: Acknowledges those actively supporting the inclusion of women in Tech companies.

This year, over 112 applications were submitted, showcasing a wealth of talent and inspiring career paths.

A Look Back at the Journey of an Inspiring and Committed Leader

Capucine entered the tech world over 10 years ago, initially joining Mailinblack.

She started as an apprentice and helped its founder, Damien Neyret, create the spin-off Letsignit, which is now fully independent.

Beyond contributing to shaping the product and Letsignit’s value proposition, she established the Customer Care department, the Product team, the Marketing team, and actively participated in defining and embodying Letsignit's culture, its values (Dare, Care, Fair, Fun), its mission, and successfully demonstrated a caring and inspiring leadership.

She served as CMO for over nine years, also balancing a role as the founder and CEO's right-hand person.

Last September, our founder entrusted her with leading Letsignit, and she officially became CEO of Letsignit at the age of 35! A true testament to trust and recognition after years of dedication to the project.

Capucine embodies strong leadership—an inspiring success story for all employees. She has built a company where:

  • The executive committee is gender-balanced.
  • Employee well-being is a top priority.
  • Authenticity and feedback are encouraged.
  • CSR commitments are tangible.
  • Employees can engage in initiatives of their choice.

She has demonstrated ambition, authenticity, resilience, kindness, and performance throughout her career. A winning formula that has resonated with the 80 members of the Letsignit Family for over a decade.

"Capucine Roche perfectly embodies the inspiring and authentic leadership that we celebrate with the Microsoft Women Role Model Awards. Her exceptional journey—from apprentice to CEO in just 10 years—demonstrates her loyalty and deep commitment to the Letsignit project. Under her caring leadership, numerous inclusion and employee well-being initiatives have emerged, including 12 additional vacation days for everyone, the expansion of CSR programs, and achieving gender parity within the Executive Committee. Congratulations, Capucine Roche!" shares Isaure Moussaron Navarre, Partner Development Manager ISV - Cross & Retail at Microsoft.

Three Other Deserving Awardees

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We also want to congratulate the three other awardees and nominees this year, whose contributions and commitments enrich the tech industry. Their work inspires and paves the way for greater diversity and inclusion in the sector.

  • Women Role Model Tech: Congratulations, Marion Gardais!
  • Women Role Model Young Talent: Congratulations, Elisa Chiapponi!
  • Women Role Model Ally: Congratulations, Yasmina Passeri!

A Big Thank You to Microsoft

“It is an honor for me to receive this award. I hope to inspire other women to dare to enter the technology sector. We need to abandon limiting beliefs that are still too prevalent in this field. As women, we have the power to drive change—let's not wait for others to do it for us. Let’s dare!”, says Capucine Roche.

We sincerely thank Microsoft for this inspiring initiative that highlights exceptional women and encourages diversity in tech. Such initiatives are essential to inspire and motivate young women to pursue their ambitions, break stereotypes, and reach their full potential.

We are proud to see Capucine recognized for her leadership and look forward to continuing to promote these values within Letsignit.

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About the author
Amandine is the Head of Marketing & Communications at Letsignit. Initially a content specialist, she now actively contributes to Letsignit's brand awareness and growth. A true veteran at Letsignit (over 6 years now!), she designs projects and marketing campaigns that reflect a sharp vision, a distinctive writing style, and keen creativity. P.S.: If you love Marseille, you’ll probably spot her on the rocks of Vallon des Auffes—at any time of the day!
About Letsignit
Letsignit is an email signature management solution that enables organizations to turn their employees' email signatures into a powerful one-to-one engagement channel for their brands and campaigns.

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