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Here’s a riddle for you: what’s regular, engaging, and brings a team together within a company? No, we’re not talking about the monthly bowling night with the team. We mean the internal newsletter!
Far more than just a source of company news, keeping employees up to date, it’s a glue that strengthens team cohesion and boosts engagement. It’s also an opportunity to bring a touch of humanity and creativity to your internal communication.
In this article, we’ll introduce the internal newsletter and show you how to create one that people actually want to read. Complete, of course, with examples and ideas to spark your creative spirit and boost engagement metrics!
An internal newsletter is a regular communication sent by a company to its employees. Whether in print or digital (via email), it is a key tool for internal communication and dialogue between management and staff.
Its primary goal is to share important information with teams: news, dates and events, new strategies, and more. In doing so, the newsletter helps employees keep pace with the company and adapt to any changes.
But it’s much more than a simple information channel. It’s also a vehicle for spreading the company’s culture and values.
By the way, why not take this opportunity to explore other internal communication tools favored by professionals?
Depending on your objectives (whether to inform, brief your teams on a new strategy, or communicate company values), you can implement different styles of internal publications.
Each type of newsletter serves a specific purpose and addresses employees in complementary ways. Here are the three main types of internal newsletters!
Note: this categorization is not set in stone. Your newsletter can combine these styles.
This type of newsletter primarily shares company news: institutional announcements, organizational changes, key metrics, or internal events. It provides clear, reliable, and accessible information to everyone in the company.
It plays an important role in internal transparency. By delivering verified, regular updates, it reduces misunderstandings and ensures that everyone has access to the same information, regardless of department or position.
The operational newsletter is more action- and task-focused. It shares instructions for specific operations, deadlines, reminders of best practices, or updates on work tools. It is particularly useful during periods of change.
Its goal is to provide practical information that employees can immediately apply to their daily work. This ensures that teams have all the essential knowledge to perform optimally and align with company processes.
Nothing engages attention and involvement like storytelling! The editorial newsletter emphasizes narrative to give meaning to collective work and strengthen company culture. It may include employee profiles, messages from management, or highlights of internal initiatives.
This type of newsletter fosters connection within the organization and nurtures a true sense of belonging. Beyond KPIs and data, employees see themselves as key participants in a meaningful collective project. It’s a less factual but more inspiring format, complementing more “concrete” or procedural communications.
While internal newsletters are designed to engage employees and broadcast company culture, external newsletters have a different goal. Their purpose is to communicate with audiences outside of the company, such as clients, prospects, partners, or the broader public.
Understanding the difference between those two formats is crucial to truly reach the right audience and guarantee a successful communication strategy!
It's all in the name! External newsletters are aimed at outside audiences. As such, they are primarily marketing and communication tools whose goals are centered around building relationships with the public and promoting the brand.
External newsletters often include content like:
Since external audiences have different expectations and a different experience of the company, it is only natural that external newsletters also adapt their tone. The latter is usually more polished and professional to foster and maintain their credibility, while internal neswsletters tend to be more on the informal, playful or even humorous side.
This is not set in stone however. External publications can also use an informal or conversational tone. It all depends on the company's style and its relationship to its customers.
One of the biggest distinctions between internal and external newsletters lies in goals:
You guessed it: different goals mean different strategies! While internal newsletters are focused on internal achievements and successes, operational update, and HR-centered information, external newsletters aim, above all, to deliver value to their audience, provide educative content, or promote products or services. Ideally, this is done in a subtle way.
Internal and external publics have different needs and habits. Therefore, the frequency and design are not the same for internal and external newsletters.
Internal newsletters are often sent weekly, biweekly, or monthly, depending on the rhythm of the company. This frequency ensures continuous engagement and information flow within teams.
External newsletters, on the other hand, are usually scheduled based on marketing campaigns, product launches, or seasonal relevance, or sent at a lower pace. This rhythm is tailored to the external public's expectations and needs. A brand's audience generally needs less engagement with said brand than its internal public (its employees). It is also more interested in occasional content with true added value and offers.
Design is also different between external and internal newsletters. External newsletters typically have a stronger visual and marketing focus, often including branded templates, professional graphics, and clear calls to action.
Internal newsletters may experiment more with informal visuals, creative layouts, or multimedia content to engage employees in a less formal way.
You don't speak to your family like you do to strangers on the street, even if you want to get to know the latter! In the same way, companies use different tones and languages to address their internal and external public.
Internal newsletters, which often reflect the company’s unique culture, tend to use more humor, employee stories, and informal language to foster connection and a sense of belonging.
External newsletters, on the other hand, must strike a careful balance between approachability and professionalism. They should build trust and credibility while still being captivating, often relying on concise, persuasive, and audience-focused messaging.
In any work environment, the last thing you want is to confuse external and internal communication.
For instance, sharing overly informal content externally might dilute the brand’s professionalism and credibility. In the same way, sending overly polished, corporate-style updates internally can feel distant and disengaging to employees. It can also turn your newsletter into a missed appointment.
Make sure to distinguish between internal and external newsletter formats to maximize their impact and foster a true bond between you and your public.
So don't forget: while an internal newsletter strengthens culture and keeps teams aligned, the external newsletter builds relationships, nurtures leads, and promotes the company to the outside world.
All that being said, it is completely okay if some content ideas overlap between your internal and external newsletters.
For example, telling the successful story of a customer could be relevant in both external and internal communications. In the external newsletter, such an example could act as a case study. On the internal side of things, it could be motivational.
The key here is to understand your audience first, and then to adapt the content by tailoring:
Those are only suggestions, of course! The best strategy will inevitably vary depending on your company's expertise and unique audience.
Gone are the days of dry company bulletins limited to impersonal numbers and top-down messages. The modern internal newsletter has real mobilizing power!
Numbers back this up: according to the ZipDo platform, newsletters reach a 62% open rate. This is a clear sign that employees enjoy this format, especially when delivered by email, a pillar of any communication strategy.
The newsletter is therefore a tool to prioritize in your internal communication strategy. Here’s why.
A well-thought-out newsletter does more than inform. It engages, motivates, and inspires.
As a flexible tool, the digital newsletter allows for creative freedom: videos, interactive links, and diverse text blocks for different sections. These are all elements that make employees want to open it on Monday morning.
Additionally, by highlighting company successes and sharing genuinely interesting information, the newsletter can give meaning to both individual and collective work. This boosts overall engagement within the company.
Ultimately, it’s all about balance! Here’s how to balance your internal communication content to provide necessary information without losing your audience.
In any company, especially larger ones, not everyone is always on the same page. Information often spreads unevenly through team meetings, departmental updates, or informal conversations.
Result: rumors and misunderstandings, like “The 3D printer is so unpredictable it could print a Labrador without asking!” or “Did you hear about the upcoming merger with some mysterious homemade jam company?” While these might make you smile, they illustrate the effects of a lack of clear, centralized communication.
Distributed to all employees, particularly as part of a multi-channel communication strategy, the newsletter helps make information flow more consistent.
Everyone has access to the same updates at the same time: strategic objectives, news, best practices. All key information in one accessible format!
Humans are social beings with a need for belonging. And this applies at work too! Employees who feel part of a community are more likely to thrive and give their best contribution.
The newsletter helps fulfill this need by sharing the company’s values, vision, and story. Experiences, internal initiatives, department or employee spotlights, and storytelling unite teams around the common mission that the company represents.
Tip: to reinforce company culture across all internal communications, consider implementing a professional email signature throughout your organization.
Regular, transparent, and engaging communication is the best way to cultivate a climate of trust, and that’s exactly what a newsletter does. By sharing precise, verified information at consistent intervals, you reduce rumors and uncertainty while keeping employees up to date. The result is optimal collective effort.
Giving management and teams a voice also encourages real dialogue and strengthens internal relationships. An authentic, coherent newsletter creates a recurring moment where stakeholders can both listen and be heard.
By the way, do you know what inspires trust? A well-signed email!
The newsletter is also an excellent tool to highlight individuals who contribute to the company. There are countless ways to do this: spotlight a project, a department, or recent achievements to foster collective pride and a culture of recognition.
This positive climate encourages curiosity and knowledge-sharing across teams. A virtuous circle is created where sharing information and expertise makes collaborative work richer.
On an individual level, employees feel valued for their contributions. Unsurprisingly, recognized employees are more likely to give their best.
Now that you understand the power of the newsletter for your company, it’s time to start writing! Luckily, we’ve prepared a practical guide with top tips for designing an engaging newsletter that energizes your teams. Apply one, a few, or all of these tips depending on your organization’s needs.
Ever picked up a magazine with a quirky title like “Super Tractors Mag”? Even if you had zero interest in agricultural machinery, the title alone made you want to browse it.
That’s the power of a catchy name. Something to harness for your newsletter! It’s the first thing your readers see. A bland or impersonal title risks your newsletter being ignored, while a well-chosen name sparks curiosity, builds attachment, and establishes a recognizable “appointment” with your readers.
Choose a newsletter name that invites reading and reflects your company’s personality. A memorable, timeless name is preferable.
After the name, the header is the next thing that catches the reader’s eye.
More than a simple frame announcing your newsletter’s theme, it’s a strategic space to make your communication attractive. A header makes your newsletter recognizable and reinforces visual consistency across your communications.
Design the header to reflect your company: include your logo, use typography consistent with your visual identity, apply your brand colors, and integrate relevant visuals. You can also adapt the header according to seasons or major company events to keep it dynamic.
Don’t forget the email subject line, which appears just before the header and plays a crucial role in your open rates. Adding a personal touch by including the recipient’s first name can make a big difference!
You could design the most exciting, complete, and interactive newsletter in history, but if you send it at the wrong time, it might go straight to the trash. Timing matters!
Some periods are less effective: early-week emails are often crowded with operational messages, while Friday evenings mark the weekend and a more relaxed mindset.
Choose time slots when employees are most receptive. You can test different times or ask your teams directly about their preferences.
Whether fixed or flexible, a regular schedule tends to create a habit, increasing the likelihood that your newsletter will be read.
Equally important as timing is choosing your audience. Surprisingly, a newsletter doesn’t always have to deliver the same message to everyone.
This is especially true in large organizations, where employees have very different roles (managers, new hires, field teams, etc.). Segmenting your mailing lists and tailoring content, or even creating entirely separate versions, can make the newsletter more relevant.
However, avoid over-segmentation, which can dilute the newsletter’s unifying purpose. Aim for a common core message, enriched with targeted content for specific groups.
By “what matters,” we mean both practical information that helps employees navigate the company and content that engages and humanizes communication. The key is balancing useful data with captivating messages.
Include information that is meaningful for your teams: policy changes, strategic decisions, organizational or operational changes, ongoing projects, news, etc. Avoid overly abstract content, and aim for clarity and transparency.
Also, include content that reflects company culture and the people who bring it to life: department spotlights, project storytelling, or employee profiles.
Big or small, every success deserves to be shared! To make your newsletter truly engaging, highlight both individual and collective achievements.
Whether it’s reaching an important goal, signing a key client, or launching a new product, celebrating these milestones strengthens employees’ sense of community. You create the conditions for everyone to give their best while fostering team spirit.
Remember: victories aren’t just about numbers. They’re human. Your newsletter can celebrate successful collaborations between coworkers or partners, or even charitable or community projects.
The newsletter isn’t just for one-off important updates. It also keeps employees informed about ongoing projects and company initiatives.
Sharing progress on action plans, strategies, or projects builds trust and is a great way to boost teams by showing them the results of their work. It also gives visibility into what’s been accomplished and what still needs attention.
At the same time, this practice promotes transparency and consistency. Two key factors for an optimal employee experience.
What would your company be without its weekly afterwork? After all, it’s where colleague relationships strengthen and the best ideas are born!
Your internal newsletter should dedicate space to the events that shape company life. Mention seminars, workshops, training sessions, and celebrations to keep teams engaged and maximize participation.
A newsletter that highlights activities beyond operational tasks supports a people-centered approach. Communication about events should happen both before and after:
To make employees feel genuinely involved, give them a voice. This is especially important in a traditionally top-down communication touchpoint, like a newsletter. Include columns, testimonials, or employee profiles to put faces to the company.
These contributions help everyone better understand the different paths, experiences, and expertise that sustain the organization. They also improve representation across job functions.
Encouraging contributions transforms your newsletter from a purely institutional tool into a collective expression platform. Employees become co-creators rather than passive readers.
In a fast-changing professional world, ongoing learning is essential. Employees must continually update their skills for optimal work performance and confidence!
Leveraging your newsletter to encourage learning is an excellent idea. It allows you to share educational resources company-wide.
Include announcements for internal or external training, e-learning modules, seminars and job postings. Dedicate a regular section to promoting opportunities for professional and personal growth.
Beyond skill acquisition, you foster a culture of curiosity and self-development. This creates a climate that helps overcome challenges and sparks innovative ideas.
Overloading a newsletter with unnecessary, boring information is a sure way for it to end up in the trash.
To capture and retain reader attention, keep it simple and effective!
Think of your newsletter as a showcase rather than a full store. You introduce topics without overwhelming details. In-depth subjects can be covered in separate documents.
Tip: simple phrasing doesn’t mean a cold tone. Maintain a warm tone aligned with your company culture.
Even in institutional communications, seriousness doesn’t require a cold, distant tone. The more human your message, the better it will be received. Conversely, a tone that’s too formal can alienate readers.
Use language that’s positive and improvement-focused. Highlight successes, thank teams for their work, include shout outs and recognizing individual contributions to boost motivation. Also include short elements, like inspiring quotes or positive anecdotes.
Positive messaging isn’t just content. It’s word choice. Use inclusive, accessible language consistent with your company culture.
Your newsletter should feel like a refreshing break in employees’ day while delivering important information.
A newsletter can offer employees a welcome break during a busy week. Well-placed humor is perfect for that!
Humor relaxes the mind, makes information easier to absorb, and helps messages stick. It also strengthens the bond between employees and the company, showing the organization can be lighthearted too.
Inject humor into visuals or text through puns, fun facts and anecdotes, or GIFs for a modern touch.
Use it wisely: too much humor can dilute your message. Make sure it’s inclusive, avoiding niche references, sensitive topics, or jokes that could be misinterpreted across cultures or experiences.
You’ve probably noticed that visuals are everywhere, even in professional settings. Including video in your newsletter is a natural step. It’s a welcome break from mostly text-based content.
Video makes long messages easier to digest, more engaging, and easier to remember. Use it for all kinds of sections: messages from leadership, tutorials, project presentations, and more.
It also humanizes your company by showing leaders and colleagues on screen. The result is a more relatable and approachable organization.
Tip: always accompany videos with a brief contextual text or subtitles so everyone can fully understand the content.
Monotonous formats kill engagement. Variety is essential to keep employees reading from start to finish.
Mix short articles, interviews, quizzes, and lists to capture attention and cater to different reading preferences. Switch formats between newsletters depending on the topics.
Adapt the format to the information:
Don't forget to include interactive elements for better engagement!
Many emails are now read on smartphones. Designing a responsive newsletter, optimized for mobile, is crucial.
A responsive design and clear layout ensure smooth reading, better focus, readable text, properly displayed images, and clickable links or buttons. A poorly optimized newsletter risks key information being missed.
Also pay attention to visual hierarchy: make titles stand out and include white space. A clean design ensures better information transmission.
An internal newsletter is like a microcosm of your company: it conveys information, language, culture, and visual identity.
Use the newsletter to fully express your company’s DNA: align visuals with your brand guidelines, cover relevant topics, and adopt a tone that matches your style.
Stay authentic. A newsletter that reflects employees’ real experiences is always more credible and engaging than one that feels overly polished or disconnected from day-to-day work.
To fully leverage your newsletter, don’t skip CTAs (call to action). These prompt interactions and give readers a concrete next step.
Examples:
CTAs anchor the newsletter in real action. They should be clear, visible, and not excessive. Ideally, integrate them into interactive visual elements, like email banners.
Employee-generated content is already a great way to boost engagement, but you can go further.
Invite employees to contribute ideas for upcoming editions or provide honest feedback via pulse surveys. Open channels for input help adapt the newsletter to readers’ needs.
This approach helps teams take ownership of internal communications and fosters real dialogue within the company.
Like any communication strategy, the newsletter should be measured! Track open rates, click rates, and participation to understand what resonates with your audience and what can be improved. You can also collect feedback via tools like pulse surveys.
Use these insights to adapt content, formats, and sending frequencies. You can also leverage this data to create dialogue with teams and co-design a newsletter that reflects everyone’s experience.
Make your newsletter more dynamic and engaging by ending it with a professional email signature.
This section is much more than a simple virtual business card. With a customized design, it enables impactful communication while conveying the company’s identity.
Enhanced with an email banner, it can even include links to other content, allowing you to expand on or complement your newsletter’s message, or to share additional communications.
Now that you have all the ingredients for a successful internal newsletter, it’s time to launch it. Here’s how in five steps:
Every project requires clear objectives upfront. To ensure your newsletter succeeds, start by defining your “why”: is your goal primarily to improve information flow? Motivate your teams? Provide useful resources?
Next, take time to understand your audience: what do your employees expect from the newsletter? What content will genuinely engage them?
Now it’s time to define both the content and design of your newsletter, starting with the editorial line. This will help you choose the tone and the sections to include.
Regarding design, sky is the limit! The goal is to give your publication a look that is aligned with your brand guidelines. Ensure that form supports content: visuals should highlight the message rather than distract from it. Generally, always favor a clear layout for optimal messaging.
Choosing the right format is key to how the newsletter is received: do you prefer digital or print? For a digital version, you can distribute it via email or your intranet.
As for frequency, aim for realistic and regular delivery. Newsletters are often monthly or bimonthly, but the schedule can be adjusted to your company’s needs. The key is consistency in timing that works for your teams.
For effective creation and distribution, designate a responsible person and/or a team for the newsletter. This ensures better coordination of information collection, writing, and content validation.
As suggested in this guide, involve employees in writing by incorporating content created by staff.
Congratulations: your newsletter is live! Now, you need to measure its internal impact. Analyze open rates, employee feedback, and engagement metrics.
These insights allow you to adjust your newsletter as needed by modifying format, content, or distribution. Listening is key to creating internal comms that truly serves your company.
Every newsletter is unique in both content and format, with varying objectives. To inspire you, here are five examples of engaging internal newsletters. Remember: you can mix and match these different types to create a publication that meets your company’s specific needs.
This type of newsletter puts employees at the heart of the content! The goal is to give staff a voice, highlight the people who make the company, and strengthen human connections.
In this type of newsletter, content is largely driven by employees themselves, allowing team members to better relate to the material. Sections can include:
Our tip: To increase engagement and ownership, invite teams to contribute by submitting content and ideas.
If you want an internal newsletter that emphasizes transparency and strategic information, choose the “Inside” type, which delves behind the scenes of the company and explains what’s happening.
This type of newsletter is ideal for:
Our tip: Since this type of newsletter is more “serious,” favor short formats and alternate institutional information with lighter content.
This newsletter focuses on internal achievements, celebrating both individual and team successes. Its main goal is to foster a positive internal dynamic and highlight what’s working well.
Typical content could include:
Our tip: Vary the formats to showcase different types of victories effectively, and remember to celebrate all teams, not just the most visible ones.
Here’s a newsletter that looks to the future! This type of publication highlights innovation, new ideas, and company agility, promoting a clear and promising horizon.
This newsletter might include:
Our tip: Vary formats for motivating contributions, such as pulse surveys, suggestion boxes, or internal hackathons.
The purpose of this newsletter is to remind employees of the company’s core values and demonstrate how they are implemented through daily practices and initiatives, fostering a shared vision.
Sections could include:
Our tip: To truly convey values, nothing beats concrete examples! Focus on direct feedback and lived experiences to anchor the message in reality.
A good guide gives you tips to create the perfect newsletter. A great guide reminds you what not to do! Here are 5 common mistakes to avoid when crafting your newsletter.
A common mistake in internal communications is to use the channel as a way to info-dump employees. Let's be honest: an avalanche of KPIs, corporate messages and top-down announcements is not going to boost engagement. On the contrary.
So to prevent your newsletter from ending up in the trash, always balance institutional messages with human and employee-centric content, feedback highlights and CTAs.
You know what else drives employees away from a newsletter? An email full of dense blocks of texts. Understandable when much of your workday is already spent reading and writing emails.
The mistake here is not having too much to say, but not structuring the text properly. Make your text readable with short paragraphs, clear headings, and bullet points.
Another common mistake in internal communications? Broadcasting sporadically or at inconsistent times. This tends to confuse readers and to weaken trust and engagement. If your teams don't know when to expect their newsletter, they will likely forget to make it a part of their routine.
Remember: consistency builds habit. Your audience will be more focused and mentally available for your newsletter if you send it at a regular pace. And if you are not sure about you and your team's own availability, just decide on a realistic cadence, like once a month or even every two months.
Look, we are not saying you should make your newsletter flashy and full of glitter (although, you may!). However, there is nothing like a dull-looking or cluttered email to dissuade your audience from engaging.
So, for the sake of your open rate, and even for your own enjoyment, craft a newsletter that is visually pleasing and supports the message. Use white space, visuals, icons and a clear structure that makes the text appealing.
You know what? You could create the most inspiring, thorough, visually stunning newsletter, and it could still fail if you ignore its impact. What you, as the editor, consider a « good » newsletter is not necessarily what your teams want to read.
So, for your content to really hit the mark, always take a moment to hear what your audience has to say about it. You will then be able to adjust accordingly and set up a truly efficient newsletter.
With regular communications such as a newsletter, it is important to vary the content to avoid falling into a routine and risking the loss of your audience’s attention.
To spark your creativity, here are 20 effective, adaptable, and easy-to-implement newsletter sections. The goal: create a recurring feature that your teams look forward to!
Highlight the different components and people within your company with a “Spotlight On…” section. This is an opportunity to raise awareness of a department, project, or internal tool.
For example, you could focus on a quieter section of your company (IT, Legal, etc.), presenting its role, challenges, and how it operates. This is an excellent way to break down silos between departments and foster a cross-functional understanding of the company.
You have certainly been inspired by a specific success story at some point. Whether real or fictional (for instance, in a movie), it likely energized you and motivated you to redouble your efforts to achieve your goals.
Harness the power of storytelling by featuring a success story from within your company. This could involve a successful collaboration, the evolution of your offering, or a personal or team achievement. The idea is to narrate the victory, detailing its process, obstacles, solutions implemented, and final outcome.
Don’t hesitate to use storytelling to make the reading engaging and strike an emotional chord with your colleagues.
Looking for a short, practical section? Try a “Tip of the Day” list, offering practical advice to make your teams’ lives easier. These tips can pertain to a specific role, work organization, or even well-being.
Examples:
Advice: Present your tips in bullet points for quick reading and mobile-friendly formatting.
Shine a light on the men and women who bring your company to life with the “A Day in the Life of…” section. The informal title creates a sense of closeness (of course, you can adapt it depending on your company culture).
In this section, describe a typical day for the featured person, their challenges, specificities, and so on. You can either use a first-person format for a more direct feel or a third-person narrative to enhance storytelling.
This section aims to foster empathy and mutual recognition between teams.
In a bustling company, there’s always plenty on the go, and some key moments can easily be missed, such as events or strategic announcements.
To help everyone catch up, include a dedicated section. “What You Shouldn’t Miss This Month” summarizes important company highlights. It also gives additional visibility to content published elsewhere (on the intranet, via email, or in meetings).
Summarizing this information demonstrates respect for your teams’ time while ensuring consistent communication across the company.
Your newsletter should be engaging and tell stories, without a doubt. However, to keep it grounded in the reality of your company, a numbers section is invaluable.
Include a section dedicated to key figures of the week or month (performance, HR indicators, project progress, etc.), presented as a list. Alongside each figure, provide one or two sentences of context to clarify its significance and implications.
To make it more appealing, consider presenting the numbers visually, such as in an infographic.
A classic section you can’t do without! The “News & Updates” section allows you to sum up important organizational and institutional information: upcoming leadership changes, strategic developments, partnerships, etc.
For greater transparency, don’t forget to explain the reasons behind any change or provide context whenever possible, without getting bogged down in unnecessary detail. The aim is to deliver information clearly, avoiding any confusion.
This section can become a cornerstone of your newsletter, where employees can find reliable, up-to-date information.
"The only constant in life is change." – Heraclitus
This is particularly true in HR. A company is constantly shaped by arrivals and departures, moments that inevitably impact both work and human relationships.
When a colleague joins or leaves the company, it’s important to handle the event appropriately, for example, with a “Welcome / Farewell” section.
Introducing new hires (role, background, personal anecdote) facilitates their integration. Thanking departing employees honors their contributions and fosters a culture of appreciation. With this section, you place people back at the heart of the company.
A company is a world of its own, with its culture, practices, and even language. A jargon that isn’t always clear or accessible to everyone.
To prevent misunderstandings, enrich vocabulary, and facilitate communication within and between teams, include a “Word of the Month” section. This instantly clarifies a term, concept, or acronym that may be unclear, or even obscure, for some employees. New hires, in particular, will appreciate it!
It’s also an opportunity to highlight a core value or concept, explaining its implications and practical application in daily work.
Staying within company culture and general knowledge, a short “Did You Know?” section can serve as a constructive break in your newsletter.
Fun, captivating, and sometimes surprising, this section is perfect for sharing an unusual or little-known fact about your company. You could mention a unique anecdote, a significant event, or a special feature that makes your organization stand out.
These small pieces of content lighten the reading experience while enriching the fascinating universe of your compffunany.
You wouldn’t want your colleagues to miss the company’s famous spring ball due to simple oversight! Refresh memories with a simple, effective “Mark Your Calendars” section.
Include not only festive events but also meetings, trainings, conferences, seminars. Basically, all the key moments you feel are worth mentioning.
To make the events more attractive, consider adding a link to a short video “trailer” that conveys the atmosphere and outlines the schedule. You can also promote your events via email signature campaigns.
With the “HR Corner,” shine a spotlight on topics related to employee life.
This is the place to cover social benefits, diversity and inclusion policies, workplace well-being, and more. These topics are often seen as complex, so use this section to simplify and make them accessible.
Doing so is a great way to demonstrate that the company genuinely cares about its employees.
You’ve probably experienced “freezing up” in front of a new IT tool implemented by your department. It’s a frustrating experience that costs valuable minutes.
Address this problem with a “How-To Guide” section in your newsletter. Offer a guide for writing professional emails, a short tutorial for mastering an internal process, or a simple checklist of best practices.
This section allows employees to work more independently and feel less isolated when facing challenges.
A transparent company gives attention not only to its achievements but also to its failures. Successes highlight internal strengths, while failures offer opportunities and lessons for improvement.
Include a “Top & Flop” section in your newsletter, with a deliberately light title to de-dramatize challenges. Describe what has worked recently and what needs re-evaluation. The key is to be tactful and supportive.
By presenting each top and flop as a collective experience, you stimulate teamwork and encourage collaboration to continue achieving success and overcoming obstacles together.
Speaking of teamwork, highlight the power of collaboration with a “Stronger Together” section. This section moves beyond individual teams to adopt a cross-functional perspective.
Showcase projects that span different teams, departments, or divisions, explaining how these groups collaborated. This demonstrates that bridges can be built between areas of expertise, sparking new ideas, boosting problem-solving, and achieving goals more efficiently.
It’s no secret: corporate social responsibility (CSR) is increasingly central in today’s professional world. Ethical and environmental initiatives are crucial for employees who want to feel that their company contributes to a fairer world.
By dedicating a section to CSR in your newsletter, you highlight your commitment and show the tangible impact of your initiatives. This can inspire employees and even encourage them to get involved in causes they care about.
Add some lightness to your newsletter with a “Fun Corner”. It’s a chance to relax and recharge!
Possibilities are endless: quizzes, riddles, fun facts, mini-games, personality tests, or suprising photos and videos.
By nature, this section is meant to be regularly renewed. Propose a fresh idea in each edition, tailored to the newsletter topic or current company events.
Have you ever given a presentation you put your heart into… only to be met with confused looks and cricket noises? A newsletter covering technical topics can meet the same unfortunate fate.
Include a FAQ (frequently asked questions) section to clarify common doubts about a topic. Questions can also be more general and not directly related to the newsletter’s content.
Invite employees to submit questions first, then address them according to relevance and connection to the newsletter.
Short and impactful, a quote is an excellent way to start or end a newsletter. It can provoke reflection, shift perspective, or provide a fresh dose of motivation.
Choose a quote relevant to the company or linked to its values, current events, or the newsletter’s theme.
For mystics, and even skeptics, it’s time for the horoscope! Who hasn’t flipped to the astrology section of a newspaper at least once?
End your newsletter with a corporate-style horoscope, for instance, offering advice for each sign to thrive at work. Another option: replace zodiac signs with specific departments or professional roles.
Taken with a sense of humor, this section ends the newsletter on a positive note, leaving readers smiling and ready for the week ahead.
Still with us? Kudos! We hope these in-depth tips have given you all the tools you need to create your ideal internal newsletter.
Want tips for making all your communications, internal or external, effective while toning down marketing-heavy language? Explore advice on creating email campaigns that go undetected (but in a positive way).
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
An internal newsletter is a (mostly top-down) communication tool: a regular publication sent to employees. It shares key organizational news and important updates while fostering internal connections and strengthening company culture.
There are three main objectives:inform, engage, and unite. A newsletter facilitates smooth, uniform information flow and motivates teams with positive content.
Generally, you want to include content that is both useful and compelling. Company updates and news help employees stay up to date. Upcoming events, team achievements, employee stories nurture bonds within the company. Don't forget fun content to add a touch of lightness to your professional communication!
There are several ways to make your newsletter more stimulating! You can highlight teams by sharing employee stories and celebrating successes. Another good idea is to use visuals or videos to boost attention and make messages easuer to digest. Finally, keep your content clear and scannable all throughout the newsletter.
A good internal newsletter open rate tends to be higher than an external newsletter's, simply because the audience's needs and engagement level are different. Generally speaking, a good open rate is between 50% and 70%, while an excellent rate is 70-80%, which indicates high engagement.
There is no one-size-fits-all answer to this question, simply because the newsletter is a highly customizable format! You can design your newsletter however you like according to your company's needs, culture and visual identity. The same goes for the content, which you can organize in many ways.
Generally speaking however, a newsletter should be between 200 and 300 words long and contain different sections, with engaging and scannable design.
For a complete solution to create and track your newsletter from start to finish, you can use platforms like MailerLite. These tools allow you to customize a newsletter from a template, schedule its distribution, and measure performance.
